Examinando por Materia "Capital relacional"
Mostrando 1 - 2 de 2
Resultados por página
Opciones de ordenación
Ítem ¿Cuáles son los riesgos que afectan actualmente la gestión del conocimiento organizacional en empresas del sector de la salud en Medellín y qué herramientas se pueden implementar por las áreas de talento humano para mitigarlos?(Universidad EAFIT, 2023) Grajales Ceballos, Gloria Milena; Román Calderón, Juan PabloÍtem Propuesta comercial con mejores garantías para los clientes de distribución en una industria de alimentos balanceados para animales(2018) Sierra Pérez, Carlos Ignacio; Giraldo Hernández, Gina María; Arias Salazar, AlejandroThis research analyzed the relational capital of a feed company for animals in the point of sale channel, through the method of semi-structured interviews with managers and owners of points of sale considered experts affected -- We reviewed some reasons why the point of sale channel brings benefits to the company, from the purchase volume, the payment method and the discount conditions, which become the added value received by final consumers -- The analyzed information corresponding to the year 2017 showed that, in general, the point-of-sale channel gives more benefits to the company than the direct channel, compared from the volume of sale and participation, economic benefit from the margin and the performance in the portfolio, due to its better payment habits, to the largest number of clients with normal commercial conditions and the lowest volume at risk per customer -- Finally, a commercial alternative with better guarantees is proposed, which strengthens links with distributors and increases loyalty