Examinando por Materia "Canvas estratégico"
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Publicación Impacto del Covid-19 en la industria de la consultoría en gestión por procesos en el mundo(Universidad EAFIT, 2021) Castaño Gómez, Claudia Milena; Parra Zapata, Carolina; Chaverra Hincapié, Héctor Andrés; Torres Bustamante, Juan Pablo; Orejuela Gómez, Jonny JavierObjective. Analyze the impact that COVID-19 has had on the international operations management consulting industry. Method. It was carried out through a qualitative and cross-functional study. The research approach was comprised of 12 structured interviews conducted on senior-level operations management consultants from various firms. Results. An analysis of the consulting industry pre- and post Covid 19 through the blue ocean methodology, which contributes to the leveraging of competitive dimensions exposed in the interviews and the creation of new ones. These dimensions represent a proposed scenario; through a strategic canvas, which allows consulting companies to move and seek a competitive advantage. Conclusions. It is evident that COVID-19 changed the rules of the game for the operations management consulting industry, creating new opportunities to evolve. This is supported by technologies and the development of new value propositions.Publicación Modelo de negocio para la Universidad EAFIT, con sede en Llanogrande(Universidad EAFIT, 2021) Correa Agudelo, Ana Catalina; Giraldo Hernández, Gina María