Examinando por Materia "Cambios organizacionales"

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    Ítem
    Oportunidades, obstáculos y retos relacionados con la transformación digital en un escenario post-Covid en una empresa de sector de telecomunicaciones en Colombia
    (Universidad EAFIT, 2020) García Valdivieso, Diego Andrés; Orejuela Gómez, Johnny Javier
    Objective: To identify the opportunities, obstacles, and challenges regarding the digital transformation on a post-COVID scenario in a Colombian telecommunications company. Methodology: Transversal descriptive qualitative study. Semi-structured interviews were conducted with a group of eight leaders from a telecommunications company. Results: The participants had different conceptions about the concept of digital transformation and the business objectives expected by the organization. For some of them, the COVID pandemic has had a major positive impact and had accelerated the reach of the digital transformation objectives. On the other hand, it was evident that some of the participants had a more complex understanding of the digital transformation concept, revealing the challenges and reasons to go ahead with the transformational process by the organization. As a consequence of COVID pandemic, the critical situation of the market aggravated. Therefore, the need to implement a strong technological platform, simplify processes and establish policies for remote working are challenges that the digital transformation program must address with the highest relevance. To conclude, the organization should aim to take advantage of valuable opportunities such as the migration towards digital channels and the education and sensibilization about digital solutions. The company should attempt to agree on the digital transformation concept and objectives, firstly within the leadership team responsible for the project but also across the whole organization. Besides, the organization should focus on accelerating its digital transformation roadmap as the characteristics of the telecommunications sector, the financial impact on the Colombian society, the arrival of new competitors and the changes on the employee’s working dynamics demand so.