Examinando por Materia "Cadena de Valor"
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Ítem Análisis de los factores de innovación en el sector de cafés especiales del Quindío(Universidad EAFIT, 2014) Mejía Vélez, Silvia Helena; Rubiano González, Jaime Augusto; Uribe de Correa, Beatríz AmparoCon el objetivo de determinar y analizar los factores de innovación en el segmento cafés especiales en el departamento del Quindío, se realizó una identificación de la cadena de valor de dicho segmento de negocio en el contexto internacional, con altos márgenes de utilidad, mayor valor añadido, barreras de entrada altas, pocos productos sustitutos, clientes sofisticados y dispuestos a pagar un poco más por los productos para extraer de ellos los diferentes elementos que conforman los factores de innovación reconocidos en el Manual de Oslo, el cual es un documento guía para la descripción, recolección e interpretación de datos de innovación -- Estos datos permitirán la construcción de un instrumento de medición aplicable al segmento de negocio objeto de estudio, cuyos resultados serán analizados para determinar las tendencias, debilidades y fortalezas del segmento actual versus el segmento estratégico en el cual se obtienen altos márgenes de utilidad -- La cadena de valor identificada en el contexto local será clave en la determinación de la población que será evaluada, ya que cada elemento de la misma se compone de diversos actores, los cuales pueden tener demasiada importancia en la región debido a su tradición o alto volumen de empresas en un eslabón específico de la cadenaÍtem La cadena de valor de la industria de Cannabis en Colombia : análisis estratégico(Universidad EAFIT, 2021) Maldonado Castañeda, Jairo Alberto; Giraldo Hernández, Gina MaríaCannabis around the world has developed a legal market as a supplier of raw materials for the pharmaceutical industry with a market size of USD 12 billion in 2018 and it is expected that by 2025 it will reach a size of USD 166 billion, positioning itself as a disruptive industry, since technological and scientific advances have made it possible to exploit a large number of benefits of this plant, making it an interesting input for the cosmetics industry, medicines, personal care, food packaging, beverages, pet care, veterinary medicines, gardening , clothing, paper, and even luxury goods. Given this potential, Colombia has started the development of its Cannabis industry and due to certain comparative advantages such as lower production costs, a good productive infrastructure and availability of qualified and unqualified workers, the country is projected as one of the with greater potential for the production and transformation of these products. However, it presents challenges and threats that you must analyzing to not lose the window of opportunity that it presented. This paper proposes to analyze the value chain of the cannabis industry in Colombia, to characterize and analyze the different actors that make it up and identify challenges and opportunities from a strategic approach. For this, an analysis of the macroeconomic environment was carried out through the PESTLE analysis supported by the AHP (Analytic Hierarchy Process) and ANP (Analytic Network Process) techniques. Subsequently, the analysis of the industry was carried out under the model of the Porte´s five forces, where the structure of the industry and which force dominates it was determined. Subsequently, the strategic dimensions were identified and a strategic groups map was made, where it was determined which are present in the industry and theses was analyzed through the Value Chain Analysis (VCA) model developed by Porter. This work is expected to provide a strategic analysis for decision makers to design their business strategies and identify challenges and opportunities.Ítem Fortalecimiento de la cadena de valor en el eslabón productor del aguacate Hass en el Departamento de Antioquia(Universidad EAFIT, 2021) Álvarez Barrientos, Sara; Tirado Gallego, Luis FernandoÍtem Plan de ruta para el posicionamiento de marcas colombianas de consumo masivo en Centroamérica(Universidad EAFIT, 2020) González Toro, Leidy Johana; González Pungo, Juan Guillermo; Roldán Yepes, RaquelThe Colombian Exports have big dependency on the traditional products and this, in the long term, will not allow value creation and increase the country economic risk given this kind of products can be easily substituted. Additionally, this situation is made worse given the growth level for the 2018, in which the traditional exports increased a 15% while the non-traditional exports presents only a growth of 2% (DANE, 2020). The objective of this document is to design a rout plant based in the experience of current exports participants for the brand positioning for Colombian PYMES, with focus in the Central America market in mass consumption categories, in a way this industry can develop long term business, sustainable growth and value creation. This will allow more participation in the country exports with more value added products and an economy sustainable growth via diversification and business model expansions.Ítem Propuesta para la creación y consolidación de un cluster de cafés especiales en el paisaje cultural cafetero y su zona de influencia(Universidad EAFIT, 2016) Montoya Roldán, Juan Pablo; Álvarez Barrera, Claudia Patricia