Repositorio Institucional Universidad EAFIT :: Examinando por Materia "CULTURA

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Medellín Music Lab : análisis de prefactibilidad para el fortalecimiento del ecosistema musical en la ciudad
(Universidad EAFIT, 2025-11-04) Gil Sánchez, Sofía; Gómez Salazar, Elkin Arcesio
This study analyzes the feasibility of the Medellín Music Lab as a strategy to strengthen Medellín’s music ecosystem and contribute to the development of the local creative economy. The research adopts an applied and analytical approach, based on the Logical Framework Methodology and a mixed research design that combines qualitative and quantitative tools to assess the project’s technical, economic, and social feasibility. Through a sectoral and contextual diagnosis, the study identifies opportunities for developing sustainable cultural initiatives that integrate training, innovation, and institutional collaboration. It includes market, organizational, financial, risk management, and sustainability analyses, providing a comprehensive evaluation of the proposal. The results show that Medellín Music Lab addresses the needs of the city’s music ecosystem and aligns with public policies on creative economy, emerging as a replicable model of cultural management focused on well-being, productivity, and territorial competitiveness. In summary, this research provides a methodological and strategic framework for designing high-impact cultural projects in urban contexts.