Examinando por Materia "CRM (Customer Relationship Management)"
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Ítem Diagnóstico de las estrategias y actividades de mercadeo relacional y CRM realizadas por las Pymes manufactureras del sector textil e insumos para la confección del departamento de Antioquia(2018) Ruíz Velásquez, María Andrea; Ochoa Ceballos, Lina MaríaÍtem Herramienta para el seguimiento a egresados de Ingeniería de Diseño de Producto de la Universidad EAFIT(Universidad EAFIT, 2009) Duque Rodríguez, Laura; Velásquez Montoya, MarcelaÍtem Implementación y puesta en operación de un sistema CRM en la Empresa CIO S.A, a partir de su estrategia y sus procesos(Universidad EAFIT, 2010-05) Montejo Lopera, Diego Alejandro; García, Ana MaríaÍtem ¿Qué hace que un proyecto de “Business intelligence” sea exitoso?(Universidad EAFIT, 2006) Pineda Jiménez, Olga Lucía; Díaz Díaz, Carlos Julio; Fontán García, AndrésAccording with this research 53% percent of companies have had Successful Business Intelligence Solutions, each ones have contributed to create better strategies, tactics and decisions -- The hypothesis defined initially in this research had estimated that the level of success of BI solutions is low, but the survey denied it -- From the business perspective we found that access the information, empowerment, decisions process, business leadership, level of sponsor’s commitment and specially management of culture changes are some key factors of successful Business Intelligence solutions -- About technical perspective we found that the organizations have BI platforms with technologies like ETL, reports and OLAP tools. A few companies and providers have explored data mining tools -- Despite of BI architecture are composed for many technologies, we found in this research that the technology is not the factor, which make BI solutions complicate; the technology is important but it’s not a key factor of success for Business Intelligence solutions per se -- With respect to the providers polled, we found they have good experiences and knowledge in BI solutions and they have supported many companies in BI projects; in fact, most of the companies with success Business Intelligence solutions consider very important to use consulting services for this kind of projects -- Finally the most important result of this research was to find out that some companies are making Successful Business Intelligence solutions, aligned to international concepts and practices, which contribute to growth, improvement and competitiveness of Colombian’s companies