Examinando por Materia "CONFIANZA DEL CONSUMIDOR"

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    Aceptación de la estrategia “Home Try On” en E-commerce de gafas en la ciudad de Medellín
    (Universidad EAFIT, 2018) Velásquez Castaño, Catalina; Díaz Cadavid, Óscar de Jesús; Muñoz Molina, Yaromir; Arias Salazar, Alejandro
    The “Home Try On” strategy is an alternative to solve one of the biggest fears of online purchase that is not receiving what is expected, generating a new experience of buying for customers that allows to know and have direct contact with the products before buying them -- This study aims to know the acceptance of the "Home Try On" strategy in e-commerce of glasses in the city of Medellin through qualitative and quantitative research to recognize the consumption habits of people and their perception of purchases over the internet, identify business success cases that use the strategy and pilot test results -- There is evidence of a generalized acceptance of the strategy by the study subjects, and identified the key factors that must be borne in mind when implementing the strategy
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    Evaluación de la experiencia de usuario de un servicio internacional de tercerización tecnológica
    (Universidad EAFIT, 2022) Orrego Benítez, Carlos Andrés; Ceballos Ochoa, Lina María; Bejarano Botero, Luis Mauricio
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    El impacto del Covid -19 en el sector e-commerce
    (Universidad EAFIT, 2021) Abad Vega, Nicolás; Echavarría López, Marcela Isabel; Gaitán Riaño, Sandra Constanza
    The COVID-19 pandemic was the determining factor in the world’s economy in 2020. Because of the uncertainty caused and the imposed measures by different governments to prevent the spread of the virus, many people lost their jobs and many companies had to close, affecting supply and demand worldwide. Equity markets also decreased their returns and volatility increased dramatically. However, there was one sector that benefited from the pandemic, which was the e-commerce sector. COVID-19 accelerated society’s digital adoption, the internet was the element that allowed people to stay connected and acquire the products they needed without having to leave home. This work uses an econometric model to explain the impact of the pandemic on the price of the most representative companies in the e-commerce sector. The results show that, although the death toll negatively affects the S&P500, the most representative companies in this sector saw their share prices rise as the death toll from COVID-19 rose.
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    Motivaciones de consumo de servicios de belleza y disposición de demanda en línea
    (2018) Garcés Flórez, Eucaris del Socorro; Osorio Marulanda, Luisa Fernanda; Gentilin, Mariano; Mejía Gil, María Claudia
    This work was born from the interest of analyzing and knowing in depth the motivations of consumers of beauty services, and their availability of online demand -- With this research, the actions, tastes and preferences that frame the behaviors of women aged 25 to 50 years were demonstrated, belonging to socioeconomic levels 3, 4 and 5, inhabitants of the south of the Aburrá Valley, in those who explored the motivations that influence their purchasing decisions, with the objective of identifying the needs, desires and barriers in front of the online demand of this type of services -- With the findings found, there will be a basis to build digital solutions according to the needs identified in them -- Through the implementation of qualitative research that included in-depth interviews and focus groups, it was explored how is the current relationship of the consumers with the beauty services and their preferences of request and access to them, Identifying also what are the behaviors valued in the relationships they build with their beauty professional, and which aspects they appreciate about technology, specifically about online platforms and their willingness to purchase beauty services through this medium