Repositorio Institucional Universidad EAFIT ::Examinando por Materia "COMPRAS"

Examinando por Materia "COMPRAS"

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Actitudes del millennial medellinense presentes en la decisión de compra de un servicio de alojamiento en Estados Unidos
(Universidad EAFIT, 2020) González Romero, María Alejandra; Rojas De Francisco, Laura Isabel
In order to set effective sales strategies aimed to be at the forefront of the needs and desires of Medellin’s Millennials, in relation to their tourism activities, the present research is intended to establish a set of knowledge based on the identification of beliefs, emotions and behaviors that may appear during the process of deciding which lodging service to buy into the United States. To do so, concepts related to tourism, Millennials, and the attitudes that influence their purchase decision are pointed out within this research, trying to identify the factors they take into account when buying this kind of services, such as the use of technology and the quick and easy access to information. To achieve it, a qualitative research is carried out by means of deep interviews, composed of a protocol focused on topics such as travel companions, main travel destination into the United States, usage of Internet, before, during and after the trip, travel insurances activation, sustainability promotion, social and ecological commitment into the accommodation places, housing with pets, relevant features to choose the accommodation, types of accommodation preferences into the United States and technological tools to make reservations for housing. The results show motivators such as showing tourism as a life purpose, preferences to travel to the United States and services expected. With these findings, it is created a material with which advice for travel agencies and accommodation’s suppliers can be offered.
Aspectos relevantes para la selección de proveedores de productos químicos en las compañías del sector químico de Medellín y el Valle de Aburrá
(Universidad EAFIT, 2021) Gómez Mojica, Julián Camilo; Botero Cardona, Andrés; Baena Alzate, Jorge Mario
This research sought to know the relevant aspects for the selection of suppliers of chemical products in the companies of the chemical sector of Medellín and the Aburrá Valley. To achieve this objective, an exploratory qualitative methodology was developed, through in-depth interviews with the members of the purchasing department of 14 companies that were classified into two large groups according to the type of business: manufacturers and distributors. As a result, it was found that the most relevant factors taken into account in the purchasing process of a chemical product were price, quality, service, delivery time, credit, communication, packaging (quantity), reliability, origin and sustainability. The findings provide information on the relevant aspects for the selection of chemical product suppliers that allow customers and suppliers to have an overview of the variables to take into account in their purchase or sale process
Criterios sobre el espacio en la compra de vivienda nueva para familias con mascota
(Universidad EAFIT, 2021) López Obando, Estefanía; Muñoz Molina, Yaromir
Due to the pet ownership increase in Colombian homes in the last years, this industry has had an important development in categories such as food, accessories, day cares, restaurants, spas, funeral services, joy and fun, and beauty, among others. The emotional bond between people and their pets has evolved along time, bringing with them the demands of new in shopping malls, restaurants and public zones from pet owners. The objective of this investigation was to identify the criteria of a pet owner family when is buying a new house, starting from their demands about open spaces for interaction. For this, a secondary source of information analysis was made, with the purpose of knowing the actual trends in the pet market and the transformation that they've had inside society. This descriptive study of qualitative nature has been made with buyers from Bambú, Teka, Zapán, Matiz and Siena, which are housing projects, built by Núcleo Constructora in Ciudad Natura in the city of Dosquebradas (Risaralda). The results of this study are relevant for the planning of new housing projects that can adapt to the needs and demands of actual families, that in general tend to be smaller and to have pets at home. Taking into consideration that pets are now considered active members in the families, demands of space are higher and the conception of the zones for living and interacting with pets inside and outside of the house become to play a fundamental role in the house buying decision taking.
Elaboración de un plan de gestión con base PMI para la centralización del área de compras en el centro de servicios compartidos
(Universidad EAFIT, 2019) Roldán Quiceno, Sara; Díez Benjumea, Jhon Miguel
This paper seeks to develop a management plan to transfer and standardize the purchasing area for all countries in America in which Owens Illinois, hereinafter OI, operates, using the foundations for project management based on best practices proposed by the Project Management Institute (PMI). In order to achieve the above, the context of the organization and the function of the shared services center, CSC, as well as the functional area in question will be initially described, the strategic plan of the organization will also be presented to assess how it is aligned to this project. From the context information, the situation that creates the organizational need to standardize the purchasing department will be analyzed through a diagnosis of the status of the processes. Finally, a management plan will be proposed for the development of this project of transfer and standardization of the purchasing processes within the business units in OI America taking into account policies and procedures included in the best practices in project management so that be presented to the management of the service center and global operational excellence, the management of the service center of America and the purchasing management of the company globally.
Evaluación de la influencia que ejercen las tareas de compra en la visualización y la selección de un producto
(Universidad EAFIT, 2019) Gaviria Rincón, María José; Uribe Saldarriaga, Carlos Mario
Experiencia de compra ideal para las personas de los niveles socio económicos bajo, medio-bajo y medio de Bogotá con la plataforma COMPRATODO
(Universidad EAFIT, 2019) Escobar Rúa, Ricardo; Anderson Guerrero, Einar de Jesús; Monroy Osorio, Juan Carlos; Mejía Gil, María Claudia
Identificación de alternativas de mejoramiento para el proceso de compras de Comfamiliar Risaralda
(Universidad EAFIT, 2017) Perilla López, Liliana; Betancur Hurtado, Carlos Mario; Uribe de Correa, Beatriz Amparo
The Compensation Funds were born with decree 118 of June 21, 1957 as non-profit entities and are part of the family subsidy system created to alleviate the economic burdens of the less favored working population, as Comfamiliar Risaralda begins his work of contributing to these objectives and that is why, through an adequate administration of resources, it provides different social services with quality to the affiliated population -- The shopping area of Comfamiliar Risaralda is of great impact for the development of the organizational strategies since it is in charge of supplying all the necessary supply for the operation, that is why to achieve an optimum performance in supplier selection, negotiations with criteria such as prices, quality and opportunity , and activities becomes the great objective for which leads this process, ensuring an adequate supply allows services to be provided in optimal conditions achieving customer satisfaction and financial stability of the entity -- The organizations internally have functional areas that are the support for the administration to achieve the execution of the strategic approaches is why it is necessary to work with the maximum efficiency that leads to the optimization of the resources and the achievement of the objectives m-- In the following work we will know the institutional purchasing dynamics of the company COMFAMILIAR RISARALDA that is currently used for the supply of goods and services, this activity will allow us to identify opportunities for improvement that entails the use of technological, financial, Human resources in an efficient manner, in addition to the fact that these are carried out under the fulfillment of administrative policies that are related to the transparency that must exist in this type of areas
Influencia de la realidad aumentada en las decisiones de compra de prendas de vestir en comercios electrónicos
(Universidad EAFIT, 2021) Valderrama Henao, Martha Liliana; Muñoz Molina, Yaromir de Jesús
This thesis focused on the potential of augmented reality in the fashion retail, which has been poorly researched in Colombia. This time we wanted to show how this technology has been used to deliver brand experiences and show the innovative and technological side of companies when selling and facilitating the purchase of clothing to users, whether or not you can influence purchasing decisions in e-commerces. Likewise, what have been the challenges and limitations for companies that have used augmented reality, those that have developed this technology, as it is expected to be a new channel of communication between customers and companies. The method used to develop this research was mixed type, in which were interviewed developers of augmented reality, companies in the fashion sector that have used this technology and, finally, a questionnaire was carried out to 279 people to know if augmented reality could influence their decision to buy in e-commerce channels, which allowed to show that the ease of use , the realism and the user's ability to deduction when having an application are the features in which everyone agrees must have such an application. In addition, knowing the benefits of augmented reality from a marketing point of view, bearing in mind that it is a digital trend, which encourages future students to conduct similar research. From this research is concluded, among others, that pandemic gave a turn to the retail trade in how much to use more online channels, less use of clothing, payment with QR codes, where augmented reality will be an ally for this type of experiences, although it is an expensive technology, the recommendation is to carry out joint efforts so retail companies can have their own market place or their own applications to give the best user experience.
Modelo logístico y de abastecimiento para la compra, almacenamiento y distribución interna de insumos y reactivos en un laboratorio clínico en la ciudad de Medellín, Colombia
(Universidad EAFIT, 2021) Campuzano Zuluaga, Carolina; Escalante Gómez, Juan Esteban
This paper work corresponds to the review of existing literature about the procurement process, logistics and relevant supply at the international and national level in health services institutions, in order to identify the best effective practices in this area, so that become an input for the generation of a value proposition in the process of comparisons, logistics and supply of a clinical laboratory in the city of Medellín, Colombia. In this way, it seeks to structure a logistics and supply model for the purchase, management, internal distribution and final disposal of supplies and reagents of a clinical laboratory in Medellín, which allows the development of a value proposition that recognizes, From the subjective and objective considerations of the respective method, generate an improvement guideline for the currently implemented logistics model. Thus, the well-directed efforts of the personnel of health sector entities to improve logistics processes lead to optimization in the purchase of supplies and considerable savings with respect to the way they are used within the entity.
Motivadores e inhibidores de compra de productos agrícolas en canales digitales en Bogotá, Colombia
(Universidad EAFIT, 2022) Romero Sanabria, Jaime Alberto; Alba Cornejo, Diana Carolina; Muñoz Molina, Yaromir de Jesús; Lalinde Arango, Verónica
This document shows the motivators and inhibitors that drive or inhibit Bogotanians to materialize a purchase through online channels of agricultural products, specifically fruits and vegetables. Taking into account that; for this category, there is limited information for decision makers shopping through online channels. Quantitative exploration is considered timely through surveys applied to 427 Bogotanians belonging to economic strata 2 to 6. Based on the need to promote new strategies; such as mass digital channels, diversify them, and open new media in the marketing of agricultural foods. Food purchases supported by new technologies; allow exploring the opportunities of electronic commerce focused on agriculture, to massify the marketing of their products through digital channels, in a more effective way. Among the main results the confirmation evidenced by the quantitative exploration stands out. On the theories exposed by various authors; who mention sensory factors as inhibitors of online shopping, particularly there is an important need to smell or touch food as well as be able to tell with more precise information the maturation time of an item or size according to what is desired at the moment. On the other hand; speaking of motivators, knowing the good experience of other buyers and comfort constitute important motivators for the purchase of fruits and vegetables online, with which there is an important input when generating suggestions for alternative media marketing of fresh food.
Motivadores e inhibidores de compra en la categoría de bisutería en Instagram para las mujeres millennials de la ciudad de Pereira en el año 2022
(Universidad EAFIT, 2022) Salazar Ramírez, Daniela; Ospina Valencia, Sarita; Acevedo Mejía, Érika Cristina
Motivadores e inhibidores de compra en pinturas arquitectónicas premium en la ciudad de Medellín
(Universidad EAFIT, 2021) Escobar Gaviria, Juliana; Moncada Cárdenas, Juan Pablo; Muñoz Molina, Yaromir De Jesús; Mejía Gil, María Claudia
This research is carried out to find out which are the motivators or inhibitors of the purchase of Premium paints in people from stratum 4, 5 and 6 in Medellin, between 30 and 65 years old and who have had a close experience with the paintings in the last year, being decision makers to purchase them. This target is chosen because, in these stratum and ages, there are the largest decision makers to purchase premium paint for their homes or businesses. The research is carried out in a context of atomized market and with products that differ less from the competition and in a category what is very far from the consumer. This has generated an increase in the supply of paints from different brands and the loss of market share of the leading brands. Due to the above, we want to know in depth, what are those factors that affect the purchase or the abstention from buying paint that exceeds the average market price. The research method consists: in-depth interviews with a sample of the subjects. With the results, it is expected to develop knowledge for the category of Premium paints in the medium and long term. As the main research findings, it is found that the most common is self-satisfaction and the well-being of the people with whom one lives, since through having a beautiful, arranged space that reflects harmony, they manage to demonstrate their interest in the other. At the time of inquiring about the point of sale that the target people of the investigation frequent most, we found that large stores such as Homecenter play an important role in the purchase decision, as well as specialized stores. As for motivators, the main one for a Premium paint buyer is to see a project materialize that involves a place to which they want to give identity and that transmits a sense of home, therefore, security The inhibitors of starting a project for buyers are as such directly related to the product, as it deserves to be bothered for a period of time. The price variable plays an important role, because although premium paint is related to quality and durability, it does not stop impacting budgets and is visible in decision-making.
Optimización de la experiencia en la compra online
(Universidad EAFIT, 2017) González Yépes, Luis Guillermo; León Bustos, Diana Paola; Mejía Gil, María Claudia; Monroy Osorio, Juan Carlos
This article presents the results of a research that analyzes the experience in online shopping, in order to present optimization suggestions -- Given the characteristics of the object of study (identifying the stages of the online purchase process, the most used channels and the contact points with which users feel identified), the methodological approach was qualitative; at the information gathering stage, two group sessions and semi-structured interviews were conducted with experts on e-commerce and service issues -- The research started from the recognition of the existence of four stages in the online purchase process: interest, search, reinforcement and conversion; as the study progressed and the results of the first focus group were collected, an initial experience map was designed that reflected an additional later stage called post-sales / loyalty -- In this phase of the study, the information obtained was validated with experts and their contributions substantially fed the design of a final experience map in which six stages were defined for the online purchase process, since the last one was split -- With the results obtained, this research aims to be a guide or reference for future entrepreneurs in electronic commerce -- The findings of the study can be used to make marketing decisions so that they are oriented towards the creation of digital impact strategies for their clients and with which they generate long-term relationships that contribute to higher sales with a high return on investment
Precios psicológicos : ¿mito o realidad? : el impacto de los precios terminados en nueve en las actitudes de compra
(Universidad EAFIT, 2021) Tabares Chaverra, Felipe Andrés; Ortega Álvarez, Ana María
Price is the variable through which the brand's value proposition is monetized and, therefore, it is the driver that guarantees the sustainability and profitability of companies. However, it is the least understood and studied by those who are responsible for it in Colombia. Among the different psychological pricing tactics that exist, nine-ending price are the ones with the highest penetration in the market, being the object of study in different parts of the world, however, their results are not entirely conclusive, that is why carried out the following research, with the aim of validating the impact of nine-ending price on the purchasing attitudes of Colombian consumers, finding that said tactic influences purchasing attitudes, but to a different extent, depending on the category and the brand
Propuesta de diseño del proceso de compras para Grupo La Comarca S. A. S.
(Universidad EAFIT, 2023) Acosta Patiño, Juan Fernando; Montoya Hernández, Ángela María; Giraldo Hernández, Gina María
Companies must connect the demands and expectations of customers with their organizational objectives in order to last over time. To achieve this articulation, those constituted by restaurants must offer high-quality dishes at competitive prices, exceptional service and a differentiated gastronomic proposal to stand out among similar establishments in their area of influence. In order to achieve this alignment, strict control of raw materials and proper procurement planning are necessary, thus guaranteeing that restaurants have the necessary products to satisfy customer demand and meet organizational objectives. This work focused on the design of the procurement process for an organization with five restaurants of different specialties in the city of Ibagué, Colombia. The investigation was carried out in three phases: diagnosis of the current purchasing process, definition of the needs and proposal for the design of the purchasing process, and its characterization. This research was based on both primary and secondary sources of information. The primary sources consisted of direct observation exercises and semi-structured interviews with different actors, while the secondary sources used were scientific databases such as Elsevier, Scopus, Science Direct, Google Scholar, as well as Instituto Colombiano de Normas Técnicas y Certificación (Icontec). The findings indicate that the organization does not currently have an established purchasing process, for which a process that responds to its needs in the following aspects was proposed and characterized: process control, supply of inputs, documentation and standardization of the process and, finally, use of technological tools.
Relaciones de valor de las lovebrands en el sector de la moda en la categoría vestuario
(Universidad EAFIT, 2021) Benjumea Tabares, Angélica Liliana; Acevedo Mejía, Érika Cristina
This monograph was oriented to identify the emotional relationships that consumers in Medellin establish with Colombian apparel lovebrands, through a qualitative and exploratory methodology, using in-depth interviews, inquiring from the experiences of the interviewees, based on the three arguments referred by Roberts (2005) for a brand to become a lovebrand: mystery, sensuality and intimacy. As a result of this study, it was determined that these three arguments intervene in the choice of lovebrands and how they can develop positively in the customer's commitment, as well as the value attributes and differentiators that they expect to find within a brand, which play an important role at the time of choice and affect their purchase decision, creating emotional relationships and loyalty. On the other hand, aspects such as product quality, customer service and price must interact with attributes such as comfort, versatility, sensuality, style and elegance that connect the customer with their personality and the brand. This research is recommended to be used as a reference for brand experience designers, and as a contribution to the understanding of the emotional bonds that brands create with consumers and to the improvement of their marketing decisions, applying these findings to their brand context. Finally, through this study, it becomes evident that the continuous construction of the attributes of a lovebrand drives its positioning in the consumer's mind.
Representación social del consumo de vestimenta en un grupo de mujeres compradoras compulsivas universitarias de Medellin (Colombia)
(Universidad EAFIT, 2022) Calderón Enríquez, Ángel del Mar; Gañán Moreno, Anderson

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