Examinando por Materia "COMPETITIVIDAD - COLOMBIA"
Mostrando 1 - 4 de 4
Resultados por página
Opciones de ordenación
Publicación Análisis del impacto de la cuarta revolución industrial en el sector bancario colombiano(Universidad EAFIT, 2019) González Cano, Lina Camila; Uribe de Correa, Beatriz Amparo; Osorio Lema, Edwin AlexisThe technological advances generated by the Fourth Industrial Revolution (Schwab, 2016) incorporate new competitors in the world banking sector. Fintech, neobanks and big technology companies are offering fully digital financial solutions that response to need of consume of a society hyperconnected to internet, that, in addition, they may offer competitive rates in comparation with a traditional bank because they are born with an enterally automated and robotized operation. To survive the new competitors, banks are obliged to think of a digital transformation strategy that helps in the adoption of technology for the improvement of their processes and the generation of a new offer of value that is attractive to consumers of the new generations. The present work intends to analyze the impact that the Fourth Industrial Revolution in the Colombian financial sector for to propose adaptations to the digital strategy and the administration of human talent.Ítem Competitividad, sostenibilidad y equidad(Universidad EAFIT, 2021) Botero García, Jesús; Tamayo Tobón, César; Torres García, Alejandro; Gonzalez-Perez, Maria Alejandra; Universidad EAFITSe proponen alternativas para recuperar el empleo, avanzar en la formalización laboral y buscar una mejor asignación de recursos que contribuyan a un mayor crecimiento empresarial. Adicionalmente se presentan recomendaciones específicas para hacer más equitativa la política fiscal, especialmente en lo que tiene que ver con la tributación de y las transferencias hacia personas naturales. También se sugieren opciones sobre cómo el potencial ambiental del país puede convertirse en una ventaja competitiva para las empresas nacionalesPublicación Conocimientos para la innovación : un análisis cualitativo de las empresas más innovadoras de Colombia en el 2023(Universidad EAFIT, 2025) López Velásquez, Franz Daniel; Díez Gaviria, Ana CeciliaThis research examines the role of organizational knowledge as a critical driver of business innovation, through a qualitative analysis of three Colombian companies consistently featured in the ANDI Innovation Ranking from 2020 to 2024: Grupo Ecopetrol, Grupo Nutresa, and Organización Corona. Beyond measurable outcomes, the study delves into the underlying organizational knowledge that informs performance, highlighting how structures, strategies, and capabilities are aligned around knowledge as a strategic asset. Employing a multiple-case study methodology supported by a rigorous documentary review, the research identifies both common patterns and distinctive practices that enable these organizations to effectively transform knowledge into tangible innovation. The findings offer a comprehensive perspective that bridges theory and practice, delivering valuable insights for companies and stakeholders aiming to strengthen Colombia’s innovation ecosystem.Publicación Desarrollo de un plan estratégico de mercadeo para importadora Jotapartes(Universidad EAFIT, 2025) Pérez Agudelo, Mónica Alejandra; Cadavid Álvarez, Sebastián; Villegas Alzate, Natalia; Lasso Ramírez, Norma Constanza; Guerrero Latorre, Jorge Harley