Examinando por Materia "COMERCIO EXTERIOR - MEDELLÍN (COLOMBIA)"

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    Plan exportador para la pyme Trascendenza Design
    (2019) Gallego González, Marcela; Giraldo Hernández, Gina María; Roldán Yepes, Raquel
    This work shows the development of an export plan for the colombian company TRASCENDENZA DESIGN, producer and marketer of jewelry and retail jewelry; under the support and advice of the EAFIT University, Procolombia and the Cámara de Comercio de Medellín para Antioquia who in turn seek to strengthen small and medium enterprises with commercial potential in Antioquia, and thus contribute to the increase in the volume of exports of non-mining-energy products and the diversification of markets for Colombia. The interest to support the export of SMEs in Antioquia is given according to the low export percentage of Colombia against exports worldwide, the decrease in the volume of exports in the last three years and the commercial difficulties that arise in some countries. countries which obey policies implemented by their governments. Likewise, in Colombia there are currently approximately 15 free trade agreements that give Colombian companies the opportunity to move to other markets and thus achieve economic growth. In this paper, the current internationalization conditions and the potential of the company assigned to carry out the action plan are analyzed, as well as economic and commercial background at a global level, trade and exports are evaluated at Colombia and Antioquia level. determine export opportunities, identify the segment and niche market and an approximation to the strategy price and marketing.