Examinando por Materia "COMERCIO ELECTRÓNICO - ASPECTOS LEGALES - COLOMBIA"

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    Protección legal a los creadores de contenido e influenciadores : análisis y propuesta de mejora
    (Universidad EAFIT, 2025-09-29) Jiménez Fernández, Sofía; Echeverri López, María del Mar; González, Felipe
    This research analyzes contracts signed between influencers, content creators, and companies, identifying a recurring issue: most agreements are structured as image assignment contracts, which fail to comprehensively protect creators’ rights. Such contracts overlook key aspects like intellectual property and authorship, exposing creators to legal and economic vulnerability. The study aims to develop a contractual model that ensures equitable relations between creators and companies, safeguarding image and intellectual property rights while preventing abusive clauses. By proposing a clearer and fairer legal framework, this work contributes to strengthening the protection of digital creators and promoting a more transparent and sustainable digital ecosystem.