Examinando por Materia "CIENCIAS SOCIALES - INVESTIGACIONES"
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Publicación Análisis de la influencia del pensamiento político de John Locke en el desarrollo del pensamiento económico liberal de Adam Smith(Universidad EAFIT, 2020) Caballero Sáez, Alejandro; Ramírez Gómez, Mauricio AndrésPublicación Análisis de las estrategias de comunicación institucional en los municipios de Rionegro, La Ceja y La Unión : un estudio y diagnóstico de sus concejos municipales(Universidad EAFIT, 2022) Arango Cardona, Paula Andrea; Bedoya Cardona, Catalina María; Henao Londoño, Robinson; Restrepo Echavarría Néstor JuliánThe following research aims to analyze the incidence of citizen participation and trust in the corporations of the municipal councils of Rionegro, La Ceja and La Unión, taking into account the characteristics of each municipality and the importance of strengthening the relationship with citizens from the public institutions. This research presents a historical journey regarding the municipal councils in Colombia, and its updated functionality in three municipalities of Eastern Antioquia in which an analysis is carried out regarding the legitimacy and trust in these corporations. The municipal councils are legitimate according to the constitutional precepts and regulations from the law 136 of 1994; through the application of qualitative and quantitative tools, it is possible to find that these corporations recognize the loss of confidence in public institutions due to the triggering of factors such as acts of corruption in the Colombian scenario, in addition, an inalienable relationship is identified between the municipal councils, the public communication and citizen participation. It is expected from the research, carried out through surveys of citizens and interviews with council members, to propose an effective communication model for strengthening the relationship with people, which enhances the management of strategic information and communication processes of municipal councils, encourage participation, and legitimize them as an institution. It is a model that can be applied according to the contexts of each municipality, which will reduce the personification of politics and turn them into a more solid and reliable entity.Publicación Campañas al Concejo en la era digital : impacto y revolución a través de las redes sociales en las elecciones de Medellín(Universidad EAFIT, 2023) González Gómez, Daniel; Restrepo Echavarría, Néstor JuliánPublicación Compromiso público para fomentar comportamientos proambientales orientados al cuidado del agua en la Serranía de San Lucas, El Bagre(Universidad EAFIT, 2022) Palau Vasco, Jesús Alexander; Vélez Zapata, Sara; La fase de diagnóstico del proyecto fue financiada en el marco del desarrollo del proyecto 2020000100260 del Ministerio de Ciencia, Tecnología e Innovación, financiado por el Fondo de Ciencia Tecnología e Innovación del Sistema General de Regalías de Colombia y ejecutado por el Centro de Valor Público de la Universidad EAFIT en alianza con la Corporación Grupo Trópico Diverso y el Colectivo Gente y Bosques de El Bagre, Antioquia. Las demás fases fueron financiadas con recursos propiosPublicación Comunicación, caricatura y política en tiempos de la hegemonía conservadora (1886-1930)(Universidad EAFIT, 2021) Mejía Espinosa, Rafael Esteban; Maya Salazar, Adolfo LeónPublicación Consideraciones sobre comunicación política y ciencias del comportamiento y la decisión en la agenda pública de cultura ciudadana en la Alcaldía de Medellín desde el 2004 hasta el 2019(Universidad EAFIT, 2020) Guisao Crespo, Lina Marcela; Echeverri Álvarez, JonathanPublicación Creer, planificar, actuar : una intervención conductual situada para fortalecer la autoeficacia y la planificación activa en jóvenes de la Comuna 13 de Medellín(Universidad EAFIT, 2025) Mejía Ochoa, María Salomé; Torres Alarcón, Angélica María; Guerrero Gutiérrez, MaureenThis case study presents the design and implementation of a boost-type behavioral intervention aimed at strengthening perceived self-efficacy and active planning among young members of the Sol de Medianoche group, part of the Corporación Habitante 13 in the city of Medellín. The intervention responds to the need to promote processes of agency and active planning within this youth group, which faced obstacles in sustaining autonomous initiatives over time. The methodological design integrated the COM-B model with BOOST-type strategies and implementation intentions, under an ecological approach to behavior. The intervention combined qualitative and quantitative tools in a mixed-methods design that included three diagnostic sessions and three strengthening sessions, prioritizing a participatory, playful, and culturally relevant approach. Among the main findings, the appropriation of planning tools by the group stands out, as well as the autonomous distribution of organizational roles and the execution of a session independently led by the young participants. Both active planning and self-efficacy proved to be particularly sensitive dimensions to change, reflected in greater confidence in their own ability to organize and carry out goal-oriented actions. This research suggests that brief interventions, when contextualized, co-created, and focused on strengthening specific skills, can generate significant transformations even over short periods—especially when they integrate different levels of influence and acknowledge the affective and symbolic dimensions of behavioral change.Publicación Cromas : mujer, arte y Colombia : la visibilidad del arte femenino de los salones nacionales de artistas a través de una narrativa transmedia(Universidad EAFIT, 2021) López Suaza, Vanessa; Vélez López, Ana CristinaPublicación ¿Cuál es la estrategia de comunicación política de las alcaldías de Medellín y Bogotá en el escenario del paro nacional, las protestas sociales y las medidas para enfrentar el Covid-19?(Universidad EAFIT, 2021) Montoya Echavarría, Juan Camilo; Velásquez Hurtado, Omar MauricioThis is an analysis of the political communication strategies of the Mayor of Medellin and the Mayoress of Bogota, as they faced, at the beginning of their governments, the protests in the cities against the National Government and the management of the pandemic until May 2020. The analysis gathers testimonies, interviews, news and the way they communicated measures and decisions to citizens.Publicación El partido Comunes en Twitter : agendas, discursos, interacciones y sentimientos durante la campaña electoral al Congreso en 2022(Universidad EAFIT, 2023) Gómez Zapata, Valentina; Varela Johnson, Samantha; Bonilla Vélez, Jorge IvánThis article seeks to explain the use that the political party Comunes gave to the social network Twitter and the agenda it established on the platform, through an analysis of the publications and interactions that took place in the profile of @ComunesCol during October 1, 2021, and March 13, 2022. A socio-historical context is made on the transformation of the guerrilla group FARC- EP to Political Party Comunes, the challenge of the party in an upcoming electoral contest and the results they obtained for the elections to the Congress of the Republic in 2018 and 2022 are presented. Finally, some categories of analysis are established according to the dynamics of the social network and in general of the current concept of public sphere.Publicación Elementos de profesionalización en la campaña presidencial de Gustavo Petro (2022-2026)(Universidad EAFIT, 2023) Angarita Ospina, Juan Diego; Restrepo Echavarría, Néstor JuliánThe objective of this article is to analyze the elements of professionalization of the campaign of Gustavo Petro, president of Colombia 2022 - 2026, understanding the term as the use of strategies and tactics that prioritize the intensive use of technological innovations and mass media, with in order to captivate voters. For this purpose, the methodology (Restrepo-Echavarría, Rodríguez-Díaz and Castromil, 2018) was used, which allowed establishing the level of professionalization in the political campaign through the organizational and communicative dimensions, in which four categories were developed in which eight indicators were taken into account: “Campaign command: centralized vs. Decentralized”; "Presence of external consultants in command areas"; "Sources of autonomous financing"; "Professionalization of the campaign group"; “Paid militancy”; "Advertising insertions in mass media"; "Use of new resources"; “Support from opinion leaders”. In Colombia, electoral contests move between opinion voting and machine voting, with an increasingly preponderant role for public opinion, particularly in large urban centers. Recent campaigns have included new social actors, as well as new techniques and tools. This is the case of the participation of agents such as 'k-poppers', digital influencers, as well as alternative media. Similarly, the space occupied by social networks such as TikTok and Twitch, WhatsApp or the segmentation of direct messages via Instagram is increasingly notorious. On the other hand, new digital platforms for the registration of militants have gained space, as well as alternative sources of financing through tools such as Vaki, among others. In this context of permanent technological innovation, the main finding of the research was that the level of professionalization of the Gustavo Petro 2022 presidential campaign was medium-high (1.61).Publicación Estrategias de comunicación política en Colombia y Perú : análisis de las campañas de Gustavo Petro 2022 y Alberto Fujimori 1990(Universidad EAFIT, 2022) Rentería Valencia, Gladys Zabrina; Restrepo Echavarría, Néstor JuliánPolitical communication strategies have varied over the years; Therefore, the purpose of this article is to analyze the communication strategies implemented during the presidential campaigns of Peru in 1990 whose winner was Alberto Fujimori and the Colombian presidential campaign of Gustavo Petro in 2022. The development starts from considering whether both Campaigns have similar characteristics within their political communication strategies or, on the contrary, differentiating elements in each one of them despite occurring at different times. Consequently, it is emphasized that both candidates use populist strategies on which they focused their campaign issues; while the most differentiating component was given from new political scenarios such as the use of social networks. finally, both presidential campaigns made use of the tools they considered necessary to understand the disagreements and needs of the electorate and translate them into an opportunity to win the vote that led them to victory.Publicación Estrategias de gobierno abierto a nivel subnacional : un análisis de los municipios de sexta categoría de Antioquia y sus estrategias de comunicación(Universidad EAFIT, 2021) Gallego Cano, Andrés Felipe; Mesa González, Santiago; Restrepo Garzón, Laura; Restrepo Echavarría, Nestor JuliánThis research aims to analyse the effectiveness of open government strategies in municipalities of sixth category of the department of Antioquia, this is achieved by tracking the theoretical and the existing regulatory framework in Colombia, to then identify and review these concepts from a micro perspective, by looking for their actual application on the web portal and social networks of the municipalities. For this purpose, some categories of analysis, composed of essential characteristics that allow to speak of a correct application of open government in the territory are defined; based on this information, the municipalities chosen for tracking will be qualified, giving way to some findings and conclusions in this regard.Publicación Explorando la nueva frontera mediática : caracterización de medios de comunicación digitales e independientes en Colombia(Universidad EAFIT, 2023) Molina Arroyave, Nicolás; Villa Montoya, María IsabelPublicación Intertextualidad en la gestión de comunicación de políticas públicas culturales sobre identidad y territorio entre Medellín y Recife. Caso de estudio: Compaz(Universidad EAFIT, 2022) Sierra Mazo, Sara; Parra Escobar, Mariana María; Velásquez Hurtado, Omar MauricioPublicación La construcción ficcional de la memoria colectiva en Los emigrados de W. G. Sebald y El libro de los susurros de Varujan Vosganian(Universidad EAFIT, 2023) Zamudio-Mir, María Camila; Pino Posada, Juan Pablo; Clavijo Tavera, Óscar DanielPublicación Las ciencias sociales y las humanidades en los estudios sobre el cambio climático : un análisis de las conferencias presentadas en American Geophysical Union (2010-2018)(Universidad EAFIT, 2020) Acosta Ramírez, Stefania; Mercado Percia, Heiner JosePublicación Las concejalas de Medellín 2019, ¿falta enfoque de género? Análisis de las estrategias de comunicación de campaña desde la comunicación política y el enfoque de género(Universidad EAFIT, 2020) Tamayo Castaño, Paula Andrea; Vélez López, Ana CristinaThis article makes a reflection that aims to unite political communication and gender theories, as two currents of thought and analysis of social and political phenomena. For this, the analysis and description of the posters and flyers designed and used in the campaigns of the five elected councilors in Medellin in 2019 is carried out to determine whether they incorporate the gender approach. Analysis shows that, in one case, there is a commitment to building a political image that incorporates the gender approach, while the remaining cases, choose to repeat the hegemonic image of the political, associated with the masculine. In this line, it is important to incorporate the gender approach as a tool that allows women to understand, express and make visible the participation of women in spaces of power and decision-making.Publicación Los conceptos en la investigación cualitativa. Artefactos teóricos del conocimiento(Universidad EAFIT, 2018) Ramírez Obando, Erika María; Bonilla Vélez, Jorge IvánPublicación Manifestaciones del exilio en Zoé Valdés : una lectura a Café nostalgia y La Habana, mon amour(Universidad EAFIT, 2020) Sánchez Escudero, Alba Luz; Agudelo Montoya, Carlos