Examinando por Materia "CANNABIS SATIVA"

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    Modelo de negocio de una empresa que produce y comercializa el Cannabidiol (CBD) con fines medicinales por medio de Lean Startup
    (Universidad EAFIT, 2017) Arias Pérez, Leonardo; Álvarez Hernández, Juan esteban; Henao Cálad, Mónica
    The success of a business idea is, perhaps, the goal of every entrepreneur, every year there are more ventures than the previous year; but, unfortunately, many of these innovative ideas fail in their implementation -- In many cases, this happens because they do not understand the market they want to reach, or because they do not take into account key factors in the development of the idea -- This project seeks to develop a business model through a methodology called Lean Startup, created approximately in 2008, which approach to create new products or services under conditions of uncertainty -- In this case, the idea is based on the production of Cannabidiol for medicinal purposes, and although it is not a technology project, we are going to rely on the foundation of this methodology, its good practices, to evaluate through continuous iterations, a number of hypotheses raised at the beginning of the project and each of these hypotheses will be tested and adjusted according to the target market -- Those iterations will set up the business model required, which will deliver the characteristics and conditions that are inherent to the business idea with the purpose of produce Cannabidiol