Examinando por Materia "Business Development"

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    Ítem
    Prototipo de servicios empresariales con costo para la Cámara de Comercio del Magdalena Medio y Nordeste Antioqueño
    (Universidad EAFIT, 2024) Soto Echeverry, Laura Daniela; Rojas de Francisco, Laura Isabel; Ortiz Pradilla, Tatiana
    This thesis, based on the design of a Prototype of Business Services with Cost for the Chamber of Commerce of Magdalena Medio and Northeast Antioquia, has as its main objective the design of new business services with cost, based on the characteristics and needs of the users registered in the Chamber of Commerce of Magdalena Medio and Northeast Antioquia (CCMMNA). Among the specific objectives of the study is to characterize the users registered in the CCMMNA from prioritized municipalities according to the use of current business services, which, through the analysis of collected data, allowed for a comprehensive view of the current situation of companies in the region. It also aims to prototype new business services with cost based on the identified needs of the users; as a result, the entrepreneurs selected a service focused on the Training and Development of the organization’s employees and/or leaders. Additionally, it proposes testing the business services with the users registered in the CCMMNA; according to the service selected by the entrepreneurs, its design was oriented towards strengthening organizational and financial capacities within the companies, thus improving business performance and development. The implementation of this service aims to enhance the skills and competencies of the members of the organizations, significantly contributing to their overall development. To achieve these objectives, a mixed methodology with a descriptive approach was adopted. This methodology combines quantitative and qualitative approaches to obtain a more complete and in-depth understanding of the research topic, following the proposal of Sampieri (2018). The research analyzed quantitative aspects, such as the costs and economic benefits of business services, and qualitative aspects, exploring the perceptions, experiences, and satisfaction of companies and users regarding the business services. In conclusion, this thesis presents an innovative and well-founded proposal for the creation of business services with cost, aligned with the specific needs of the users of the CCMMNA. The use of a mixed methodology provides a comprehensive understanding of the economic and qualitative aspects of the project, thus enabling the design of services that meet the needs and expectations of the region’s entrepreneurs.