Examinando por Materia "Boston Consulting Group (BCG)"

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    Plan estratégico de mercadeo para la Fundación Nutriendo Sueños
    (Universidad EAFIT, 2013) Jiménez Farkas, Olga Patricia
    In this research develops strategic marketing plan for Nurturing Dreams Foundation, where the analysis of the current situation of malnutrition and food security the country and in the department, the precarious situation in which are children, the existing consequences for the stepchildren by north vent he minimum, there salts of the investigation, in which are reflected the interests and need potential customers, on the other handiest all the analysis of the current situation of the Foundation, the development of the strategic plan in each of its stages, the diagnosis, the operational phase, the administrative stage and control plan in which defines the times, activities, goals, and me assuring indicators -- On the other hand, there is the proposal of the marketing mix of product, price, place and promotion for the strategies presented