Examinando por Materia "Biases"

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    Efectos de la publicidad en la toma de decisiones del consumidor y su impacto en el valor agregado en Colombia
    (Universidad Eafit, 2020) Diaz Lara, Juan Manuel; Chaparro Cardona, Juan Camilo
    In the document the reader will be able to find the effect of advertising on the producer and the consumer for Colombia, the document is divided into two fundamental parts, the first the empirical and qualitative relationship of the effects of advertising spending and the added value for years from 2013 to 2018. The second part shows the effects of advertising in the automotive industry towards the consumer based on theoretical foundations of behavioral economics.