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    Marco normativo de la economía naranja en Colombia : análisis desde el caso Uber
    (Universidad EAFIT, 2020) Calle Pérez, Luis David; Alzate Suarez, Erwin
    The conceptualization of Orange Economy was first introduced in an academic article published in 2013, exposed by external assessors of the Inter-American Development Bank. This document was written by economist Felipe Buitrago Restrepo and actual Colombian president Ivan Duque Marquez. Although this new concept has not been adopted by traditional economists, in recent years it has been taking more importance in discussions. This trend is supported by more than 180.000 downloads of the article, achieving the most downloaded document in IDB website. (Grazzi, 2017). The election of Ivan Duque Marquez as president of Colombia in august 2018, was clearly a catalyzer for the concept and gained more relevance as it became a fundamental pillar for the government project. However, the legislator had already dictated law 1834 on May 2017 to promote this creative economy, called the “Orange Law”.