Examinando por Materia "Banco BBVA Colombia"

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    Ítem
    Evaluación financiera para el desarrollo del mercado de API en BBVA Colombia.
    (Universidad EAFIT, 2019) Cortes Rey, Johan Darío; Medina Cuevas, Sonia Elizabeth; Mejía Villa, Jose Fernando
    The development of BBVA Colombia API ́s Market, it ́s needed to line up the BBVA goal ́s about the open banking strategy, this goals are focused in the main worldwide purpose of the bank that is “to bring the age of opportunity to everyone” (BBVA, 2019), trough six strategic priorities: the best user experience, digital sales, new business models, optimization of asset allocation, leadership in efficiency and the best team. Based on the above, this thesis looks forward to perform a financial evaluation to determine the viability of the development of the API ́s Market in BBVA Colombia and its capacity to shape its strategic priorities into something that is as tangible as has been done in México, USA and Spain.
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    Ítem
    Pilares estratégicos en la transición de la banca tradicional a la banca digital en una filial del Banco de Occidente y una filial del Banco BBVA Colombia
    (Universidad EAFIT, 2019) Benavides Gaviria, Daniel Fernando; Flor García, Gustavo Adolfo; Vergara Garavito, Judith Cecilia
    The world and Colombia are evolving significantly towards digital banking, with an increasingly crucial infrastructure and financial regulation according to this transition, becoming the main factor for the development of favorable financial results. However, the transition to digital banking has not happened at the same rate for all financial institutions in the country, which is why this proposal analyzes the digital strategies used, as well as the results obtained under a base of four pillars. These pillars are known as open innovation, clients, employees and the operational process and redesign of the offices, focused on two entities that are the headquarters of Banco de Occidente (national 2 bank) and a subsidiary of Banco BBVA (Banco Internacional) in the city of Cali. The two entities show favorable results, although with a different advance. Banco BBVA Colombia confirms that it is a leader in Colombia in digital transformation, while Banco de Occidente has been operating for two years with a digital transformation process that is just beginning to generate its first results.