Examinando por Materia "Banca abierta"

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    Ítem
    Efectos de la digitalización en el desempeño financiero : caso Bancolombia S. A. : Curso de verano : el futuro de la banca digital (Fintech)
    (Universidad EAFIT, 2019) Serna Mesa, Juan Diego; Sierra Tapias, Victor Alonso; Luna Uribe, Rafael Alberto
    The digitalization of financial services is a global phenomenon with such accelerated growth that forces banks to seek the transformation and structuring of their financial products using technology. This change is of great importance for global economic development, given the demand of the financial market and the high competition for the entry of new players such as Fintech. Due to this, it has become necessary for banks to evaluate and adjust their business models in a way that allows them to be at the forefront, maintain their market share and be competitive in such a changing environment. This paper analyzes the transformation of the business model of one of the main banks in Colombia through the adaptation or transformation of its products in relation to the digitalization processes of its services and the effects of these on their financial performance.
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    Ítem
    Evaluación financiera para el desarrollo del mercado de API en BBVA Colombia.
    (Universidad EAFIT, 2019) Cortes Rey, Johan Darío; Medina Cuevas, Sonia Elizabeth; Mejía Villa, Jose Fernando
    The development of BBVA Colombia API ́s Market, it ́s needed to line up the BBVA goal ́s about the open banking strategy, this goals are focused in the main worldwide purpose of the bank that is “to bring the age of opportunity to everyone” (BBVA, 2019), trough six strategic priorities: the best user experience, digital sales, new business models, optimization of asset allocation, leadership in efficiency and the best team. Based on the above, this thesis looks forward to perform a financial evaluation to determine the viability of the development of the API ́s Market in BBVA Colombia and its capacity to shape its strategic priorities into something that is as tangible as has been done in México, USA and Spain.