Examinando por Materia "Balanced Scorecard"
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Publicación Alineación de las prácticas y procesos de RRHH con la estrategia organizacional(Universidad EAFIT, 2025) Varela Agudelo, Luisa Fernanda; Avendaño Gómez, Alba Deisy; Uribe Marín, RicardoThe present thesis focuses on the analysis of human resource management from a strategic perspective, aiming to demonstrate how this area can generate real value for the business. The research is based on theoretical reference models, including the Harvard Model, Dave Ulrich’s approach, Competency Management, and the Balanced Scorecard, which help understand the role of human talent in the sustainability and competitiveness of organizations. Based on a diagnosis applied to the selected organizational context, key issues were identified: staff turnover, demotivation, low connection between human resource management and corporate strategy, as well as limitations in training, development, and international adaptation. Based on these findings, a methodological proposal was developed incorporating a survey instrument grounded in Ulrich’s model and a semi-structured interview guide aimed at contrasting the application of the studied models in organizational practice. The proposed action plan is structured in phases that include diagnosis, design, implementation, monitoring, and feedback. This scheme seeks to strengthen organizational culture, enhance human talent, incorporate management metrics, and support strategic decision-making. In this sense, the work intends to demonstrate that human resource management—under an “outside-in” or strategic ally approach—transcends its operational role and becomes a fundamental pillar of competitiveness, innovation, and sustainable value creation.Publicación Direccionamiento estratégico Transurcar(Universidad Eafit, 2020) Giraldo Palacio, Carolina; Peláez Velásquez, Paula Andrea; Uribe de Correa, Beatriz Amparo; Delgado Restrepo, RicardoPublicación Formulación de la estrategia de expansión en Motorpartes, empresa de comercialización de autopartes en Colombia(Universidad EAFIT, 2025) Conde Ballesteros, Juan Sebastián; González López, Juan Esteban; Giraldo Hernández, Gina María; Borrero Espinel, MauricioPublicación Implementación de balanced scorecard en un empresa de desarrollo de software : caso Quipux(Universidad EAFIT, 2013) Ramírez Madrid, Juan PabloPublicación Medir para sostener : diseñando un sistema integral de monitoreo organizacional para fortalecer la gestión de La Polea SCA(Universidad EAFIT, 2025) Escalera Serrano, Juan Andrés; Garzón Lasso, Fernando AlexanderPublicación Plan estratégico para el área de canales de distribución de impresión y soluciones encaminadas al manejo de la información replicable a los socios de negocios de Ricoh(Universidad EAFIT, 2019) Ramírez Rodríguez, Eunice; Escalante Gómez, Juan Esteban