Examinando por Materia "Baby products"

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    Disposición de compra de productos de aseo para bebés por medio de plataformas online
    (Universidad EAFIT, 2021) Méndez Jaramillo, Laura; Coulson Osorio, Ricardo; Muñoz Molina, Yaromir de Jesus
    The objective of this study was to identify the different variables that generate a positive attitude towards the online purchase of hygiene products for babies. The done research is qualitative and was focused on knowing the attitudes, feelings, and motivations of the interviewees, for which, interviews were conducted with 11 parents of babies under 2 years of age. Among the findings, It was found that the willingness to buy the category by this means is related to different variables such as the ease of use of the platform, which supposes a saving of time that can be used on other activities, the possibility of not going to physical stores avoiding so risks related with contagious in the frame of the current pandemic (Covid 19), the trust generated in the platform because of its recognizing, managing of several brands, secure payment, and clear customer service, among others. Moreover, it’s found that having a place for advice or recommendations inside the platform can positively influence a favorable attitude towards it.