Examinando por Materia "Baby boomers"
Mostrando 1 - 6 de 6
Resultados por página
Opciones de ordenación
Ítem Baby boomers hombres de la ciudad de Medellín y sus motivaciones de compra de ropa online(Universidad EAFIT, 2024) Jaramillo Arias, Catalina; Moreno Álvarez, Mateo; Mejía Gil, María Claudia; Sepúlveda Cardona, Edwin AndrésBaby boomers refer to all people born between 1946 and 1964, which means that they did not grow up with the Internet and had to adapt to changes during their development and even their professional life. The vast majority had to start including digital media in their lives to feel current and to be able to fit into today's world and, that is why, they still have mistrust and discomfort when it comes to completing transactions through online stores. In this research, we will identify the motivators and inhibitors, through in-depth interviews, that male baby boomers from strata 5 and 6 in the city of Medellín have when buying clothes through digital channels, to find out how their experience could be improved and their participation in purchasing in this sales channel increased. This was achieved through qualitative research through guided interviews and a survey of people who were part of the research segment. Where it was found that their greatest motivation is not having to leave the house to make their purchases and the greatest inhibitor is that the products received are not their size and do not fit them well. In addition, although men of this generation are willing to make online transactions, buying clothes is not their priority.Ítem Efectividad en el liderazgo situacional y tipos de poder en Mineros S.A : un comparativo generacional(Universidad EAFIT, 2020) Mesa Cardona, Erika Fabiola; López Gallego, Francisco DaríoThis research aimed to analyze the leadership styles practiced within the company Mineros SA, as well as the effectiveness and types of power by generational group, for which the measurement instruments of situational leadership developed by Hersey and Blanchard and the French and Raven instrument were applied. The qualitative survey was divided into three focus groups: baby boomers, generation X and millennials, where 65 valid responses were obtained. From the information obtained through the mentioned instruments, the consultative style E2 could be found as the predominant style, and secondly, the participatory style E3. Therefore, a people-oriented trend is perceived, but the absence of the delegative E4 style was also found in the different age groups, and millennials were identified as the most effective and adaptable, followed by baby boomers and, finally, by those belonging to generation X. Regarding the types of power, there is evidence of a perception of low use of legitimate power within the organization, and referring power was identified as one of the most common, which is focused on the charism, which coincides with the results of leadership styles, since the strongest are those related to relationships.Ítem Gerenciando la Generación Y o el reto Millennials(Fondo Editorial Universidad EAFIT, 2014-05-28) Gonzalez-Perez, Maria Alejandra; Mercado-Percia, H.¿Cómo capitalizar los atributos y expectativas de la talentosa y demandante Generación Y? Esta es una pregunta cada vez más frecuente en las organizaciones.Ítem ¿Por qué nos apegamos emocionalmente a la ropa?(2020-12-01) Martinez Guerrero, Christian Alexander; Christian Alexander Martinez-Guerrero; Ceballos, Lina M.; Min, Seoha; Vicerrectoría de Descubrimiento y CreaciónÍtem ¿Por qué nos apegamos emocionalmente a nuestra ropa?(Universidad EAFIT, 2020-12-01) Martinez Guerrero, Christian Alexander; Martinez-Guerrero, Christian Alexander; Ceballos, Lina M.; Min, Seoha; Estudios en MercadeoÍtem Product experiences of clothing attachment in baby boomers in the United States(Springer, 2020-05-29) Ceballos, L.; Externo - Escuela - AdministraciónDespite the importance of the baby boomer generation, there is relatively scarce research focused on that consumer group. Based on the framework of product experience, this study explores the experiences of older baby boomers associated with consumer-clothing attachment. The interpretive approach utilized in-depth interviews with 18 older baby boomers born between 1946 and 1955 to enquire about their experiences with attached clothing. Participants were asked to bring to the interview photographs of the clothing they had become more attached to. Findings indicate that the experiences of older baby boomers with attached clothing are mainly created, developed, and maintained via all three dimensions of product experience; aesthetic properties of the product, positive emotions triggered by the product, and the symbolic and instrumental meanings associated with the product. However, the aesthetic properties and positive emotions related to those products were bound to its assigned meanings. Meaning varied and was classified as associations with: identity or the belief that the object is a self-extension; memories or the connection with the past; social standing or sense of status; and strong associations with utility. For all participants, the stronger the experience of meaning with a specific product, the stronger the level of attachment towards that product. This qualitative investigation extends the understanding of the framework of product experience and the concept of consumer-clothing attachment. Contributions offer opportunities to marketers and designers who seek to better understand the experiences behind baby boomers’ clothing attachment. © 2020, The Author(s).