Examinando por Materia "B2B (Business to Business)"
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Publicación Comercio electrónico en la industria química antioqueña(Universidad EAFIT, 2004) Laverde Santamaría, Juan Felipe; Molina Jaramillo, Juan FernandoPublicación Valor percibido en la experiencia de desarrollo conjunto de envases de vidrio(Universidad EAFIT, 2018) Jiménez Herrera, Andrés; Gentilin, Mariano; Bejarano Botero, Luis MauricioThe customer experience literature often has a B2C approach; nevertheless, to assess the perceived value of customers in industrial settings several particularities should be considered -- The purpose of this research is to evaluate the value perceived by customers throughout the experience of conjoint development of glass containers -- To achieve this, a qualitative research was conducted aimed to identify the key components of the value proposition of one of the main players in the glass industry in Colombia -- Customer experience during the phases of co-ideation, co-design and co-testing was analyzed -- Then the value proposition was weighed against the actual value perceived by customers -- Results show that B2B customer experience entails a complex network of interactions and perceptions, hence its management must be holistic, not limiting its scope merely to one business process -- Recommendations are proposed to the enterprise for managing the customer experience from a value co-creation platform