Repositorio Institucional Universidad EAFIT ::Examinando por Materia "Automotriz"

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Propuesta de sinergias para una compañía automotriz
(Universidad EAFIT, 2021) Trujillo Rivas, Ignacio; Rivas Montoya, Luz María
This document aims to explain further the concept of synergies, through a focus on multi-business companies. Some synergies are built corpocentrically, which could generate resistance on the managers, because those synergies can harm teamwork, products and internal competition, as well as that it can have errors in the calculation since there is no approach by the business itself. Due to the corpocentrical approach, the concept of cross-business synergy will allow the development of the idea of this research, which is guided by the question: ¿which are the possible alternatives to capture synergies between businesses within an automotive company? This question is made by the possibility to generate greater value in the company among the sales and after-sales businesses, also supported by the practical approaches of consultants who have developed synergy implementation over 10 years, in more than 200 companies. Finally, interviews with the company’s executives are presented, which contribute to the generation of ideas of synergies, as well as an analysis of their perceptions guided by the literature and the authors consulted.