Examinando por Materia "Artificial intelligence (AI)"
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Publicación Estudio de prefactibilidad para la creación de una empresa de consultoría de analítica de datos en Medellín(Universidad EAFIT, 2024) Zapata Rivera, Oscar Andrés; Salazar Gómez, Francisco Javier; Uribe de Correa, Beatriz AmparoThis pre-feasibility study examines the creation of a data analytics consulting company in Medellín, Colombia. The primary objective is to assess the technical, economic, and commercial viability of the project, considering the political, economic, social, technological, ecological, and legal environment. Using PESTEL analysis, market research, the conceptual and methodological framework, and financial evaluation, the company aims to offer services in data architecture, data engineering, data analytics, artificial intelligence, and machine learning. The results indicate a significant market opportunity for consulting firms supporting the digital transformation of small and medium-sized enterprises (SMEs) in Colombia. This is driven by the increasing demand for advanced technological solutions. The project is deemed profitable with strong growth prospects and potential for expansion into international markets.