Examinando por Materia "Aprendizaje cognitivo"

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    Nivel de involucramiento del mensaje de marca durante el proceso de compra de vehículos en Medellín y Envigado
    (Universidad EAFIT, 2021) Wells Álvarez, David Alejandro; Bejarano Botero, Luis Mauricio
    The measurement of cognitive learning in 33 vehicle consumers through the FCB grid model and brand loyalty made it possible to measure their level of message involvement or engagement against the thinking / feeling dimensions of the advertising narrative. The results show that it is from the person with the message who is involved and that the purchase belongs to the upper and middle levels where the learning process has four combinations of learning → feeling → doing.