Examinando por Materia "Apparel"
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Ítem Benchmarking methodology on lean manufacturing in the apparel industry(Fraunhofer-Verlag, 2011-01-01) Juan Gregorio, A.P.; Victoria Eugenia, B.H.; María Jimena, R.M.; Juan Gregorio, A.P.; Victoria Eugenia, B.H.; María Jimena, R.M.; Universidad EAFIT. Departamento de Ingeniería de Producción; Gestión de Producción y LogísticaThis project provides the methodology to apply a Benchmarking approach between different companies in the apparel sector, the aim of the project is to evaluate the implementation degree of Lean manufacturing in their productive processes, specifically companies that produce blue jeans, T-shirts and polo shirts. This industry sector is very developed in the city of Medellin and it is one of the most dynamic industries, hence the interest in evaluation. For the Benchmarking methodology development, a questionnaire is needed to be constructed and applied in different companies in the city, the most important result was that, the implementation of Lean manufacturing techniques are not widespread among the industry and only those with big experience as exporters or international brands licensees are more advanced in their application and development.Ítem Estrategias de crecimiento para el fortalecimiento de un negocio de comercialización de vestuario(Universidad EAFIT, 2024) Hoyos Sánchez, Juan Fernando; Franco Eastman, Harold Augusto; Franco Eastman, Harold AugustoSince the middle of the last century, the textile and clothing industry in Colombia has been one of the largest sources of employment and contribution to the industrial and economic development of the country. It was during that boom time when the micro-business Creaciones Azucena was created, dedicated to the manufacturing and marketing of clothing for 36 years. However, the different phenomena of globalization such as international trade with the opening of markets, industrial renewal, overproduction, the entry of new Asian players, smuggling, the pandemic, inflation, among others, put this sector in check. in Colombia, leading it to a deep crisis and forcing the company to reduce its operation in 2018 to only market clothing. However, despite being hit so hard, this industry is still very relevant to the economy, as it serves a basic massive need such as clothing and contributed 9.4% of the GDP in Colombia in 2022. Given the above, the purpose of this study is to discover and prioritize new strategies, business models and digital technologies that allow Creaciones Azucena to take advantage of market opportunities, strengthen its operation, growth and survival in a globalized world.Ítem The MAYA principle as applied to apparel products: The effects of typicality and novelty on aesthetic preference(Emerald Group Publishing Ltd., 2019-01-01) Ceballos L.M.; Hodges N.N.; Watchravesringkan K.Purpose: There are numerous design principles that can guide strategic decisions and determine good product design. One principle that has received considerable attention in the literature is the MAYA principle, which suggests that consumers seek a balance of typicality and novelty in products. The purpose of this paper is to test the MAYA principle specific to various categories of apparel. By drawing from the MAYA principle as a two-factor theory, the effects of specific aesthetic properties (i.e. typicality and novelty) of apparel products on consumer response were examined. Design/methodology/approach: An experimental design in three phases was implemented. Findings: Results revealed that typicality is the primary predictor of aesthetic preference relative to pants and jackets, while both typicality and novelty are significant predictors of aesthetic preference relative to shirts, suggesting that the MAYA principle better explains aesthetic preference relative to shirts. Research limitations/implications: Understanding consumers’ reactions to product design provides potential value for academics as well as practitioners. Practical implications: Consideration of both aesthetic properties is needed when implementing the MAYA principle in apparel design. Originality/value: Although studies have examined the MAYA principle relative to consumer products, few have examined how the principle operates relative to apparel products. The definition of a design principle, such as the MAYA principle, assumes that the logic proposed should apply to all types of products. Yet, this empirical study reveals that this is not the case when applied across different apparel categories. © 2019, Emerald Publishing Limited.