Examinando por Materia "Anuncios"

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    Ítem
    Descuido y desinterés
    (Periódico El Colombiano, 1994-10-07) Vega Bustamante, Rafael
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    Ítem
    Percepción acerca de la publicidad en la red social YouTube
    (Universidad EAFIT, 2023) Cote Ramírez, Pablo; Echeverri Álvarez, Jonathan
    Objective: To identify the perceptions held by a group of individuals in the city of Medellín regarding the use of the social media platform YouTube for brand and product advertisements in videos. Conceptual framework: The conceptual elaborations revolve around consumer perception of YouTube ads, social media platforms, and advertising. Method: A descriptive quantitative study with a cross-sectional design was conducted. The research design employed a case study approach using questionnaires consisting of both open-ended and closed-ended questions. The study aimed to involve approximately 100 participants, selected through a non-probabilistic sampling method, who exhibit high consumption of the YouTube platform.