Examinando por Materia "Andamios y Equipos"

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    Ítem
    Formulación del proceso estratégico de Andamios y Equipos
    (Universidad EAFIT, 2022) Tobón Ríos, Ella Cristina; Giraldo Hernández, Gina María; Uribe de Correa, Beatriz Amparo
    The main purpose of the following project is to Formulate the Strategic Process of Andamios y Equipos Company, it was created in 2018 by the need of the construction sector in the Uraba region to facilitate the acess to the equipment necessary for their work without incurring in high investment costs. Looking forward in the arrival of the International Ports in the region of Uraba and the increasing in the infrastructure sector, it is necessary to strengthen and position Andamios and Equipos through a clear and competitive Strategic Direction. To achieve this, this thesis will be developed in these stages: The first one is dedicated to the investigation of academic material on how to carry out a formulation of Strategic Processes through research in databases such as Euromonitor, among others, the second one stage is dedicated to the diagnosis of the Company through an analysis under the Canvas model of Osterwalder, methodologies such as DOFA Matrix of Humphrey, PESTEL of Johnson, and Porter's Five Forces of Porter and finally, a stage focused on the development and Formulation of a Structured Strategic Process, with a view to the future of the organization and that will define the most convenient competitive strategy for the company's growth goals. a, this according to Bowman's strategic clock.