Repositorio Institucional Universidad EAFIT ::Examinando por Materia "Alquiler de juguetes"

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Motivaciones de uso de servicio de alquiler de juguetes
(Universidad EAFIT, 2022) Mesa Cardeño, Patricia; Mejía Gil, María Claudia; Muñoz Molina, Yaromir
New consumption models are currently being evidenced in the world that invite sustainability, collaboration and efficiency. This qualitative study will seek to explore, through in-depth interviews, the motivations of parents, with children from 3 to 8 years of the city of Medell n, towards the toy rental model. To determine these motivations, a group of 11 parents who resided in strata 3, 4 and 5 and who had children of the aforementioned ages were invited to participate. In addition, the option of renting toys was analyzed within the framework of the phenomenon of collaborative consumption, from its benefits and risks. Thanks to the investigation carried out, it was possible to show that in the interviewed parents, there is still ignorance about the toy rental offer and that they have a concern about the accumulation and final disposal of their children's toys. Regarding the rental of toys, it is found that parents perceive savings, environmental sustainability and variety for children in this modality. Finally, it was identified that there is a great opportunity in the city of Medell n to offer parents the option of renting their children's toys in order to save money, protect the environment and create a community environment, as indicated by the main objectives of collaborative consumption.