Examinando por Materia "Aliados estratégicos"

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    Ítem
    Diseño de una estrategia de negocio para el proyecto Club Deportivo Comunidad el Oso
    (Universidad EAFIT, 2021) Martín Martín, Hernán Ricardo; Rivas Montoya, Luz María
    Ultimate Frisbee is a sport that is growing exponentially locally and globally. Currently there are no documented business models for this sport in base of its characteristics, so it is essential to identify and understand more thoroughly the model used by the clubs that practice this sport. For this work, the Comunidad El Oso will be taken as a case study, which is one of the most representative Clubs in Colombia with a history of 18 years in which they have been 6 times national champion and 2 times Pan American champion. We will carry out the study using various tools such as the business model canvas, the strategic clock, the decision cascade; to analyze the current model and create a new one that is aligned with the strategy.