Examinando por Materia "Alfabetización empresarial"
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Publicación Diseño de un laboratotio de alfabetización microempresarial desde el enfoque de desarrollo local(Universidad EAFIT, 2026-02-04) Martín Medina, Nubia Leonor; Avendaño Fernández, Eduardo; Ocensa - Alcaldía de Monterrey - EAFITThis research answers the question: ¿How to design a business literacy laboratory, anchored in local experiences, that strengthens the decision-making of microentrepreneurs in Monterrey (Casanare)? An applied qualitative study (single case, participatory action research) was developed with eight microentrepreneurs, integrating semi-structured interviews, participant observation, and co-creation workshops. The transcripts were processed in IRaMuTeQ using similarity analysis, descending hierarchical classification (Reinert), and factorial correspondence analysis, complemented by triangulation of sources. The findings reveal decisions made under high uncertainty, recurrent dependence on accounting advice, and tensions between immediate liquidity and professionalization. In addition, formalization and digitization (electronic invoicing, taxes, and banking) reconfigure routines and are modulated by attitudinal factors (fear, discipline, perseverance). As a result, the “Raíces y Estrategia Living Laboratory” was co-designed, with micro-challenges, a toolbox, and digital/community mediation aimed at continuous improvement, replicable and evaluable in future implementations.