Examinando por Materia "Alcoholic drinks"

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    Ítem
    Estimación de un modelo de demanda para la categoría de bebidas espirituosas por medio de un modelo de demanda casi ideal
    (2020) Millan Gil, Laura Tatiana; Cadavid Navas, Alejandro; Gómez Toro, Catalina
    This research is focused on proposing how the alcoholic beverage industry can use the different elasticities of the products as a fundamental element to the right decision making in the competitive strategy. It aims to validate how the own and competitors’ price changes of a brand in the market affect its demand under an almost ideal demand system. Currently, the prices are considered as key instruments to get growing results in the short and long term.
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    Ítem
    Estudio de factibilidad para la creación del negocio Arte-Bar en la ciudad de Pereira
    (Universidad EAFIT, 2022) Becerra Alonso, Paola Andrea; Hurtado Restrepo, Julián Alberto; Uribe de Correa, Beatriz Amparo; Salazar Gómez, Francisco Javier
    With this work, is sought to analyze the feasibility for the foundation of the Art – Bar in the city of Pereira, this idea came up as a response to the importance of the leisure within the social development of the people; furthermore, understanding the opportunity that exist nowadays in the economic development of the coffee region.To accomplish the present study, it was taken account the analysis of the macroeconomic environment of the entertainment and gastronomic sector, for which the Pestel instrument was used to evaluate the political, economic, social, technological, ecological, and legal environments that surround the sectors studied in the present work. In addition, market, technical, administrative, legal and financial studies were carried out, which are part of the feasibility study. Finally, the project is viable in the most probable and optimistic scenarios, with a IRR (Internal Rate of Return) above the TIO (Internal Rate of Opportunity) and a NPV (Net Present Value) and positive cash flow.