Examinando por Materia "Agenda mediatica"

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    La agenda mediática y la agenda gubernamental en el primer año presidencial de Pastrana y Samper
    (Universidad EAFIT, 2024) Sánchez Aguirre, María Inmaculada; Montoya Cuartas, Vanessa; Viera Silva, Juan Guillermo
    This study explores the complex relationship between the media agenda and the governmental agenda in Colombia, focusing on the first years of the governments of Ernesto Samper Pizano (1994-1998) and Andrés Pastrana (1998-1999). The Revista Semana is used as a source of analysis, given its relevance at the time and the availability of its online archives.The study is based on agenda-setting theory, which examines how the media influences public perception and determines social priorities. Factors such as news selection, editorial focus, governmental communication strategies, and citizen response are analyzed.The research centers around the following question: How is the media agenda configured during the first year of a government and how does it interact with the governmental agenda? To answer this question, existing literature on measuring political and legislative agendas is reviewed, highlighting the importance of making key decisions in research design, such as the level of government, the issue, the political actor, and the indicator of notoriety.The study classifies Revista Semana's publications by sectors and subsectors, following the classification proposed by the Comparative Agendas Project, adapted to Colombia. This allows for the identification of how the media agenda is configured and how it reflects or does not reflect the presidential agenda.In conclusion, this study contributes to a better understanding of the dynamics between the media agenda and the governmental agenda in Colombia, highlighting the importance of analyzing how the media and political leaders interact and influence each other.