Examinando por Materia "Agencias"

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    Ítem
    El papel de los medios tradicionales colombianos en las estrategias ATL de las marcas, con un enfoque en el rol de los medios impresos
    (Universidad EAFIT, 2024) Jaramillo Ángel, David; Sepúlveda Cardona, Edwin Andrés
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    Ítem
    La importancia de la Intermedación de seguros en Colombia
    (Universidad EAFIT, 2023) Restrepo Vera, Juan Esteban; Gómez Molina, Diana María
    With a strict study, enunciation, and analysis of the regulations that govern the insurance brokerage activity in Colombia, this work will highlight the importance of the role played by insurance intermediaries in the development of the insurance industry in Colombia. It begins by describing and conceptualizing the brokerage activity from a legal standpoint, then proceeds to classify them according to their diverse types and the way they contractually relate to the insurer. The duties of the intermediaries are analyzed, within which their functions are framed, and it concludes by making some less theoretical observations to highlight, through practical examples, the importance of each of the functions that insurance intermediaries perform for the benefit of the insurance industry in Colombia. This industry is defined as a matter of public interest by our political constitution and is a restricted activity that can only be conducted by those previously authorized by the State, with the purpose of protecting good practices in the sector and the consumer.