Examinando por Materia "Activos intangibles"
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Ítem CONTABILIDAD FINANCIERA(Legis información y soluciones, 2018-07-01) Mesa, Gloria StellaÍtem Enfoque de opciones reales para la valoración financiera de marcas(Universidad EAFIT, 2012) González Londoño, Yessica; Zuluaga Carmona, Mauricio; Maya Ochoa, Cecilia; Grupo ISA, Colombia; Coordinador del Área Profesional en Finanzas del Tecnológico de Antioquia, Institución Universitaria. Medellín, Colombia; Gerente Financiera y de Administración del Mercado (CFO-MO), XM S.A. ESP. Grupo ISA, Colombia; Economía y Finanzas; Finanzas; Grupo de Investigación Finanzas y BancaPublicación Gestión de activos intangibles de propiedad intelectual para los sectores culturales y creativos(Universidad EAFIT, 2024) Riatiga Ibáñez, Julián David; Uribe de Correa, Beatriz AmparoThe proper management of intangible intellectual property assets is essential for the success of the business models of any agent in the cultural and creative sectors. This thesis analyzes the importance of understanding how to manage, organize, and utilize intangibles, focusing on intellectual property and its different branches, specifically copyright and industrial property. Current public policies that allow effective management of intellectual property and the needs of agents in the cultural and creative sectors are examined. Finally, possible strategies are proposed to manage intellectual property intangible assets.Ítem Identificación y medición del capital intelectual para empresas que prestan los servicios de transmisión de energía eléctrica en Colombia(Universidad EAFIT, 2021) Castaño Quintero, John Edison; Mora Cuartas, Andrés MauricioThe 21st century is characterized by great technological advances that have contributed to humanity, leading it to become a knowledge society. At present, companies that base their competitive advantage on knowledge management and their intangible assets have the greatest opportunity for growth, sustainability and competitiveness. For this reason, since the end of the 20th century, the scientific community has been conducting research on the development of models to identify and measure the intellectual capital of organizations. In the electric power sector, and especially transmission companies, there is a need to identify and measure their intangible assets as this can become a greater competitive advantage, as well as compliance with all requirements related to the electricity market. The purpose of this work is to make a contribution to the identification of the aspects that can be the source for the measurement of intellectual capital in companies of this sector.Ítem Importancia de los activos intangibles y capital intelectual en el valor de las compañías que cotizan en el MILA(Universidad EAFIT, 2022) Urrego Arteaga, Laura Sarai; Yepes Raigosa, David AlejandroÍtem Real Options Approach to Financial Valuation of Brands(Universidad EAFIT, 04/12/2012) Yessica González Londoño; Mauricio Zuluaga Carmona; Cecilia Maya Ochoa; XM S.A. ESP. (Grupo ISA), Colombia; Coordinador del Área Profesional en Finanzas del Tecnológico de Antioquia, Institución Universitaria. Medellín, Colombia; Gerente Financiera y de Administración del Mercado (CFO-MO), XM S.A. ESP. (Grupo ISA) ColombiÍtem El valor de la propiedad industrial aproximación a un método de valoración financiera de activos intangibles(Universidad EAFIT, 2010) González Londoño, Yessica Catalina; Zuluaga Carmona, Mauricio; Maya Ochoa, Cecilia InésIntangible assets are an important component of the market value of a company, especially brands that represent the competitive advantage of the company to sell a particular product or service; however, neither the accounting nor the finances propose an appropriate method for valuing them. Most methods are subjective, have limitations and sometimes misconceptions from a financial point of view. Most of these models end up being used for the management of intangibles.