Examinando por Materia "Actitudes y prácticas"

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    La cabra para los millenials : un diagnóstico frente a los conocimientos, actitudes y prácticas de la leche de cabra y sus productos derivados
    (Universidad Eafit, 2020) Figueredo Angarita, Giovanna Margarita; Carmona Garcés, Isabel Cristina; Acevedo Mejía, Erika Cristina
    With the growth of a market with new varieties that offer multiple health benefits, people are looking for new options. These alternatives are usually for the products of daily or habitual consumption, leaving behind the food intake with which consumers had had a long relationship. Within this trend of healthy alternatives, we find a wide diversity of milk substitute products. Among them, goat milk and all the products that come from its development, such as yogurt, cheese, and cream cheese, all these viable alternatives to their plant and animal counterparts. However, despite its viability as an alternative to cow's milk, and in this move towards healthier food, the goat's milk market is much smaller than its cow counterpart in Colombia. Therefore, due to the lack of knowledge regarding this apparent disparity between products, a study should be carried out to discover how this gap can be reduced. To do this, the knowledge, attitudes and practices that millenials may have regarding goat milk products within the Metropolitan Area of the Aburrá Valley will evaluated and quantified, the knowledge, the attitudes, and the practices of millenials regarding products derived from goat's milk. A research with a quantitative approach was carried out, the information was collected through the survey technique, which was made from the diagnosis of the knowledge, attitudes and practices of millennials regarding products derived from goat's milk. The results showed that knowledge is low; the attitudes of those who have tried it, in terms of taste, smell and price, are positive or neutral; The greatest motivators or stimuli that were presented for testing were curiosity and tastings. The purchase and consumption of goat's milk and its derivatives is occasional, and only a small percentage of the sample consumes it. Based on these results, relevant aspects are proposed to take it into account in the creation of a strategic marketing plan for this type of product.