Examinando por Materia "Actitudes"
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Ítem Actitudes de los bogotanos en el uso de realidades mixtas : realidades virtual y aumentada(Universidad EAFIT, 2020) Yepes Rios, Juan David; Ortiz Uribe, Sandra Milena; Rojas de Francisco, Laura IsabelÍtem Actitudes del millennial medellinense presentes en la decisión de compra de un servicio de alojamiento en Estados Unidos(Universidad EAFIT, 2020) González Romero, María Alejandra; Rojas De Francisco, Laura IsabelIn order to set effective sales strategies aimed to be at the forefront of the needs and desires of Medellin’s Millennials, in relation to their tourism activities, the present research is intended to establish a set of knowledge based on the identification of beliefs, emotions and behaviors that may appear during the process of deciding which lodging service to buy into the United States. To do so, concepts related to tourism, Millennials, and the attitudes that influence their purchase decision are pointed out within this research, trying to identify the factors they take into account when buying this kind of services, such as the use of technology and the quick and easy access to information. To achieve it, a qualitative research is carried out by means of deep interviews, composed of a protocol focused on topics such as travel companions, main travel destination into the United States, usage of Internet, before, during and after the trip, travel insurances activation, sustainability promotion, social and ecological commitment into the accommodation places, housing with pets, relevant features to choose the accommodation, types of accommodation preferences into the United States and technological tools to make reservations for housing. The results show motivators such as showing tourism as a life purpose, preferences to travel to the United States and services expected. With these findings, it is created a material with which advice for travel agencies and accommodation’s suppliers can be offered.Ítem Actitudes que tienen sobre el conjunto de normas que rigen la actividad laboral, algunos trabajadores de la ciudad de Medellín(Universidad EAFIT, 2023) Gallego Mora, María Alejandra; Villamizar Reyes, Milena MargaritaÍtem Actitudes respecto de la moda sostenible en jóvenes de Medellín que inciden en la toma de decisiones de consumo(Universidad EAFIT, 2022) Yepes Paz, Camila; Orejuela Gómez, Johnny JavierÍtem Análisis comparativo de las percepciones y las actitudes de las mujeres de Medellín frente a los diferentes modos de transporte : un estudio para promover la bicicleta como medio de transporte(Universidad EAFIT, 2021) Álvarez Orrego, Alejandra María; Rojas de Francisco, Laura IsabelÍtem Análisis de la experiencia de los estudiantesde posgrado de la Universidad EAFIT - sede Medellín, en el proceso de matrícula(Universidad EAFIT, 2024) Sánchez Chapetón, Diana Katherine; Bernal Bernal, María Clara; Bedoya Jiménez, Julián Esteban; Agudelo Calle, Jhonny AlejandroÍtem Aspectos involucrados en el proceso de toma de decisiones para la implementación de un proceso de gestión de precios(Universidad EAFIT, 2024) Yepes Molina, Daniela; Muñoz Molina, YaromirÍtem Concepción de las personas en condición de calle sobre su condición social, en Medellín(Universidad EAFIT, 2022) Palacios Murillo, Eumary; Echeverri Álvarez, JonathanÍtem Conocimientos, actitudes y prácticas de estudiantes centennials frente a sus relaciones erótico-afectivas(Universidad EAFIT, 2024) López Salazar, Silvana; Manrique Tisnés, HoracioObjective. To identify the knowledge, attitudes, and practices of centennial students regarding their erotic-affective relationships. Method. A qualitative analysis approach is used, opting for a phenomenological study. The subjects investigated are centennial male and female students, aged 18 to 25, who have grown up with digital media. Results. The results reveal key categories in each area: knowledge includes types of relationships and sources of information such as family, friends, and social media; attitudes encompass perceptions about timing in relationships and opinions about marriage; while practices include experiences of temporary relationships, polyamorous relationships, among others, prioritizing communication. Additionally, the importance of self-awareness and establishing boundaries before committing to a relationship was highlighted across the board. Conclusion. It is concluded that knowledge is highly influenced by social media. Regarding attitudes, it is noteworthy that there is a future-oriented focus on marriage. In terms of practices, communication in relationships is emphasized as crucial. Finally, a dynamic qualitative framework is proposed that represents the relationship between knowledge, attitudes, and practices.Ítem Disposición de compra de productos de aseo para bebés por medio de plataformas online(Universidad EAFIT, 2021) Méndez Jaramillo, Laura; Coulson Osorio, Ricardo; Muñoz Molina, Yaromir de JesusThe objective of this study was to identify the different variables that generate a positive attitude towards the online purchase of hygiene products for babies. The done research is qualitative and was focused on knowing the attitudes, feelings, and motivations of the interviewees, for which, interviews were conducted with 11 parents of babies under 2 years of age. Among the findings, It was found that the willingness to buy the category by this means is related to different variables such as the ease of use of the platform, which supposes a saving of time that can be used on other activities, the possibility of not going to physical stores avoiding so risks related with contagious in the frame of the current pandemic (Covid 19), the trust generated in the platform because of its recognizing, managing of several brands, secure payment, and clear customer service, among others. Moreover, it’s found that having a place for advice or recommendations inside the platform can positively influence a favorable attitude towards it.Ítem Efectos de la soledad en las prácticas de consumo(Universidad EAFIT, 2019) Henao Ceballos, Paola; Muñoz Molina, YaromirLoneliness is a human phenomenon that derives from the need for contact with others. It constitutes a subjective experience that varies from person to person and produces different consequences physical and psychosocial on the health of those who experience it. Although in recent years the scientific interest in loneliness has had exponential growth, and despite the remarkable effects of loneliness on human health and behavior, has been paid little attention to the relationships of loneliness with consumer practices. This qualitative study explores the attitudes of the participants towards loneliness, the effects of this on the consumption of goods or services, and research the incidence of loneliness on consumer motivation. For this, were conducted ten in-depth interviews with people who have experienced a feeling of loneliness associated with recent love breakups. Among the findings is that participants resort to a variety of practices of food consumption, music, sports, and leisure activities (going to the movies, traveling), which provide the means to spend time and keep the mind active, have social interaction or having fun, to coping with loneliness. They also indicate interest in activities that help them feel more comfortable with their physical appearance and improve their relationship with themselves.Ítem Exploración de las actitudes del consumidor hacia la experiencia de comer en plazoletas de comida del Centro de Medellín(Universidad EAFIT, 2021) Palacio Restrepo, Carolina; Vera Arango, Santiago; Restrepo Ayala, Camilo ErnestoThe present study explores, through an analysis of the consumers of food courts in downtown Medellín, which are the preferences of these regarding the type of food and experiences in food courts they usually look for. The study focuses on expanding the knowledge of the attitudes that consumers have towards similar food offerings, to determine what it is that consumers are looking for and which restaurants are more successful in a food court of downtown Medellín. We will carry out exploratory research with a qualitative approach, where we will be focusing on consumers who usually go to food courts in downtown Medellin looking for food and beverage options, accompanying them throughout their whole research, decision-making and purchase process, and possible additional steps that may complement this process. A second approach of this study is about interviewing other customers after they have completed their entire purchase process to find out deeper information about their attitudes and preferences about eating or drinking in a food court from downtown Medellín. These interviews will be based on the ABC model of attitudes and the motivation process of Michael Solomon. The people we will study, and interview will be over 18 years old, who currently frequent meal tables in food courts from downtown Medellín.Ítem Exploración del rol de las emociones y el estado de ánimo en el proceso de decisión de compra del calzado.(Universidad Eafit, 2019) Arias Mejía, Andrea; Rojas de Francisco, Laura Isabel; Botero Cardona, AndrésAccording to Gross, Sheppes, & Urry (2011), a person’s mood or state of mind are the feelings that people carries, those feelings remain over time, and are manifested through internal stimuli, and as a result produce an emotion that can affect a person’s purchase behavior. The internal stimuli are related to thoughts, imagery, pleasure, entertainment, with sensations derived from physiological activity, or to a person’s thoughts and values (Sinha, Kinderman, & Moody, 2010) and manifest themselves through a triad of reaction, made up by physiological excitations (stimuli), body language, and subjective emotions related to a person’s mood or state of mind (Scherer, 2000). This exploratory investigation seeks to understand the connection between emotions and mood and the decision-making progress, regarding footwear purchases by women. To achieve it, this study relies on qualitative and quantitative methods applied to a test group composed by women from Medellín, Colombia, in order to establish the correlation between moods and emotions and their influence over the decisions in the process of purchasing footwear. The evidence shows the influence of emotions, moods, and personality and their effects in people’s experience have when purchasing footwear. This study can be used by professionals in the footwear marketing sector, interested in studying the decision-making process and creating long lasting links and connections with consumers.Ítem Hidromiel, la cerveza milenaria : exploración de las actitudes hacia la hidromiel de consumidores entre 18 Y 40 años(Universidad EAFIT, 2024) Correa Serna, Carolina; Villegas Cano, Vanesa; Ceballos Ochoa, Lina María; Natalia Restrepo ReyesÍtem Intención de compra de las empresas del Valle de Aburrá con relación a un servicio de arrendamiento de uniformes(Universidad EAFIT, 2019) Vásquez Mejia, Juan David; Mejía Gil, María Claudia; Villegas, Guillermo LeónÍtem Una lavandería a domicilio : las actitudes de los clientes potenciales en el área Metropolitana del Valle de Aburrá(Universidad EAFIT, 2022) Mejía Toro, Daniela; Acevedo Mejía, Erika CristinaÍtem Los mercados florales y el nicho de las rosas preservadas : una alternativa de producto exclusiva para el mercado de Chicago, EE.UU.(Universidad EAFIT, 2022) Ucrós Soler, Sergio; Sepúlveda Cardona, Edwin AndrésDuring the year and a half of reduced economic activities caused by the COVID-19 pandemic, the value and export of Ecuadorian preserved roses increased. This happened in great measure thanks to the efforts of markets, such as the USA market, to remain open. Preserved roses are a new and trendy product in the global floral market which as of relatively recently was discovered by the US market. The following investigation was executed due to the necessity of the preserved roses brand RoseAmor to catch the attention of floral consumers in Chicago, Illinois, where the brand has little presence. The final consumer of floral products in this city was studied in order to analyze if the flower industry is meeting with their demands and expectations. The tools they use during their purchase process were also studied. This investigation revolves around the final consumer and it used both quantitative and qualitative approaches. The results indicate that this niche has great potential, even though consumers do not seem to be fully familiar with the product’s attributes. In this sense, the design of an effective communication strategy to publicize the advantages and versatility of preserved flowers is required to successfully enter this market.Ítem Percepciones acerca del riesgo operativo, a partir de identificar actitudes, costumbres y hábitos que obstaculizan o favorecen la aceptación de planes de acción de mitigación de incidentes en una organización productiva de la ciudad de Bogotá(Universidad EAFIT, 2018) Rojas Oviedo, Sandra Paola; Silva Plata, Yuly Andrea; Henao Galeano, Carlos MarioObjective: to identify attitudes, customs and habits that favors the acceptance of plans to mitigate incidents in a productive organization in the city of Bogotá. Method: the present investigation is of qualitative character, of descriptive type, with a method of study of case, based on semi-structured interviews to employees of a company of the productive sector. Results: the results obtained allowed to identify in the workers habits, customs and repetitive attitudes. Some of these, proved to favor the acceptance or compliance to the letter of the security initiatives proposed by the company and another large amount showed the reasons why despite the fact that workers have a positive attitude and generally alert to the risk, accidents continue to occur. The activities highlighted by the workers are those related to self-care, when they refer to the use of personal protection elements, to the revisions they make of their environment, when making reports of unsafe conditions to their superiors, likewise when they comply with the traffic regulations and the safety standards established by the company, also when they mention that they attend the training provided by the company.Ítem Proceso de ASC - ACTITUDES Y CREENCIAS SOBRE LA PAZ Y LA VIOLENCIA EN COLOMBIA(Universidad EAFIT, 2020) Zuluaga-Aristizábal, Marda; Gálvez-Ortiz, Claudia; López-Sánchez, Daniela; Prieto-Lozano, María Paula; Guiral-Quinchía, Julián; Torres-Merchán, Ana María; Orozco-Castillo, Carolina; Restrepo-Ruíz, Natalia; Valle-Zuluaga, Carolina; Daza, Leidy Daniela; Universidad EAFITThis work investigates the attitudes and beliefs that, about peace and violence, are found in the written interventions of the comments on the Facebook pages of two media outlets: El Colombiano and El Espectador, specifically about the peace agreement. . Investigating beliefs implies a reflection on the ideologies and representations present in a society, which are incorporated and recreated by the subjects that constitute it. For this reason, critical discourse analysis was used as a method, from the sociocognitive perspective of Van Dijk (2007), seeking a reflection on social problems through the analysis of discursive structures, which give rise to beliefs and attitudes. 15 primary and 12 secondary attitudes were identified, as well as three types of ideologies that underlie them.Ítem ¿Qué actitudes tienen los consumidores hacia las huertas urbanas en Medellín?(Universidad EAFIT, 2021) Montes García, David Carmelo; Macías Prada, John FernandoBased on a qualitative, descriptive and exploratory investigation, this article presents the attitudes that consumers have of urban home gardens in Medellín (Colombia). An opinion poll was carried out to the general public, in-depth interviews were conducted with experts and distributors of implements for home gardens and a group session for consumers of implements with urban home gardens was held. Among the findings is found that consumers have positive attitudes regarding urban home gardens, where the main reason for creating the garden is for health reasons. It was possible to identify that the perceived behavioral control factors do not influence negatively at the time of create the garden. The article proposes to create an offer by the providers, where the service provided can be personalized, through an application, which provides the advisory service from the beginning to the end of the service.