Examinando por Materia "Accesorios decorativos"

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    Plan exportador empresa “La Pequeña Galería”
    (Universidad EAFIT, 2018) Salazar Sanabria, Lida Marcela; Roldán Yepes, Raquel; Uribe de Correa, Beatriz Amparo
    La Pequeña Galeria was founded in Medellin, Colombia, in 2009; it produces and commercializes accessories for decoration and stationery -- La Pequeña Galeria has a broad portfolio of decorative products for homes, offices and educational entities, focused mainly on the children's market -- Currently, La Pequeña Galeria is recognized locally for its trajectory quality and innovation -- La Pequeña Galeria initiative to develop an Export Plan, will start exploring new markets, making new strategic alliances and continue entering new international market, considering their previous experience exporting to Panama -- Through this study, I aim to identify an objective market, alternate and contingent markets -- The analysis of the company´s strengths, threats, weaknesses and the opportunities of the company for exporting to the United States was conducted, as well as the consumer behavior of potential customers in the new market with a product that has unique characteristics -- The present Export Plan was made by a Consultant belonging to the EAFIT University who contributed his knowledge for the identification of the objective, alternate and contingent markets, deepening in the objective market, in the design of penetration strategies in that country, in the definition of the market segment, in the identification of the competition and possible allies, in the legal and customs requirements, in the modality of transport, in the possible behavior of the clients about a product that has unique characteristics, all of the above are aimed at responding to the needs of the company -- Finally, this document reflects the necessary steps for the implementation and success of an export plan of La Pequeña Galeria