Examinando por Materia "API"

Mostrando 1 - 3 de 3
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    Ítem
    Caso de estudio del dinero móvil de China e India comparados con la experiencia colombiana
    (Universidad EAFIT, 2021) Vélez Angarita, Eddington David; Sánchez Bejarano, Gustavo Andrés; Cardona Prada, Juan Carlos
    The process of digitization of products and services of the financial system were the prelude to the Digital Financial Services (DFS) to allow service providers to reach markets and populations without formal access to traditional financial services; the above generating the development of business models with value propositions focused on the customer, making full use of the technology to make affordable services to these populations. This research paper seeks from a qualitative analysis to understand how digital payments propitiated the scenario for the development of DFS. As well as referencing the implementation models of DFS that have contributed the most in its development. Specifically referencing the experiences of Wechat and Alipay in China and PayTm in India; seeking that this research serve as a guide to overcome the barriers that prevent development in Colombia as for the rest of Latin America.
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    Ítem
    Evaluación financiera para el desarrollo del mercado de API en BBVA Colombia.
    (Universidad EAFIT, 2019) Cortes Rey, Johan Darío; Medina Cuevas, Sonia Elizabeth; Mejía Villa, Jose Fernando
    The development of BBVA Colombia API ́s Market, it ́s needed to line up the BBVA goal ́s about the open banking strategy, this goals are focused in the main worldwide purpose of the bank that is “to bring the age of opportunity to everyone” (BBVA, 2019), trough six strategic priorities: the best user experience, digital sales, new business models, optimization of asset allocation, leadership in efficiency and the best team. Based on the above, this thesis looks forward to perform a financial evaluation to determine the viability of the development of the API ́s Market in BBVA Colombia and its capacity to shape its strategic priorities into something that is as tangible as has been done in México, USA and Spain.
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    Ítem
    Open banking : del concepto a la coopetencia
    (Universidad EAFIT, 2019) García Abella, Diana Patricia; Segura Cardenas, Juan Carlos; Cardona Prada, Juan Carlos
    Increased Internet utilization, digitalization and the surge of Fintech, formed the background on which Open Banking came up as a new concept that allows banks to share customers' information to third parties thanks to open APIs, which has led to the creation of an entire competition ecosystem that is progressively transforming the financial industry throughout the world and creating new business models where data are a highly significant asset controlled by customers, instead of banks. The referent model is the one developed by the United Kingdom, which has taken a path that was possible only due to the PSD2 regulatory framework and the support of official institutions, which will be of great assistance to overcome barriers impeding its development both in Colombia and the rest of the Latin America.