Examinando por Materia "ALMACENES EN CADENA"
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Ítem Comprar con los 5 sentidos : indicadores de una experiencia agradable del comprador en locales de tenis y ropa deportiva de la marca Branchos(Universidad EAFIT, 2019) Ramírez Serna, Jhony Andrey; Acevedo Mejía, Erika CristinaÍtem Estrategias para grandes cadenas distribuidoras de marcas propias : sector de alimentos(Universidad EAFIT, 2009) Ferrer Serna, Isabel Cristina; Velásquez Giraldo, Luz EsneidaThis paper is an investigation project that seeks to propose positioning strategies regarding quality and price of standard food private labels for three of the most important chain stores in Colombia, with the purpose of increasing market share of this type of products. The strategies that will be presented are the result of an investigation about standard food private label consumer behavior carried out in four of the main cities of Colombia: Medellín, Cali, Bogotá and Barranquilla. Moreover, the current strategies of chain stores to achieve positioning of this products obtained from personal interviews with chain stores employees and point of purchase observations, will be taken into account.Ítem Marca privada: oportunidades y estrategias en USA y Francia para la categoría café(Universidad EAFIT, 2013) Quintero Pérez, Diana CarolinaCoffee is one of the main commodities of the world and it has been an important part of Colombia’s income, thanks to high consumer recognition internationally and the high production level, proving to Colombian coffee a special identity. However the mayor part of those incomes have been generated by green coffee trading, with no added value as it has been the response from many producers to the challenges that Colombian companies face when trying to obtain brand positioning outside the local market -- On the other hand, globalization presents new tests for the companies, bringing into consideration additional topics such us product distribution, competitiveness as well as brand and product positioning due to the incoming and growing international competition and private labels -- Therefore this proposal will detail coffee category environment in the United States and France, trough a trip to those markets in order to identify the main competitors, main packaging formats, prices and product exhibition, describing the markets to identify opportunities and general strategies -- Even though private label has grown in the last years, sector studies were no identified that support coffee producers knowledge of this type of opportunities that could generate attractive volumes for production and sales, invigorating their activity and supporting country economy growth