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Interactive machines for advertising companies
(2012) Osorio Gómez, Gilberto; Mejía Gutiérrez, Ricardo; Echeverri Cárdenas, Daniela; Universidad EAFIT. Departamento de Ingeniería de Diseño; Ricardo Mejia (rmejiag@eafit.edu.co); Gilberto Osorio (gosoriog@eafit.edu.co); Daniela Echeverri (decheve4@eafit.edu.co); Ingeniería de Diseño (GRID)
Companies need to promote their products through advertising, which is usually managed in the traditional way; however, currently the idea to fulfill this function using interactive marketing has been taking place -- To take advantage of this opportunity, a solution using a new kind of machines that aim to make known the brand and its different products interacting with its user, has been generated -- This paper shows a methodology adopted by Product Design Engineering Program at the Universidad EAFIT, which consists of four phases and the design process of an interactive machine resulting in a fully functional prototype that meets its objectives