Examinando por Autor "Zuluaga, JF"

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    Rapid Internationalization Emerging Markets Multinationals from Latin America: The Case of the AJE Group
    (SPRINGER, 2018-01-01) Duque-Ruiz, V; Zuluaga, JF; Gonzalez-Perez, MA
    This study provides an understanding of the internationalization processes of emerging markets multinationals (EMMNEs), and how they are becoming more important and relevant, as their role on the global market is taking higher importance. A very interesting phenomenon worth studying, is the rapid internationalization of some of those companies. Company's history, selection of the internationalization process method, the country and company's contexts, the political environment, the market conditions, and the industry characteristics are some of the points of discussion to identify how an accelerated internalization process affects the growth of multinationals in Latin America (Multilatinas). As a case study for EMMNEs from developing countries in emerging markets, this chapter aims to describe and analyze the Peruvian AJE Group's accelerated internationalization process.