Examinando por Autor "Zarea, Hadi"

Mostrando 1 - 3 de 3
  • Miniatura
    Ítem
    Competitive strategies of knowledge and innovation commercialization: a unified swot and fuzzy ahp approach
    (Universidad EAFIT, 2017-02-28) Friedrichsen, Mike; Zarea, Hadi; Tayebi, Amin; Saeed Abad, Fatemeh Asadi
  • Miniatura
    Ítem
    The influence of value co-creation on customer loyalty, behavioural intention, and customer satisfaction in emerging markets
    (Universidad EAFIT, 2021-11-28) Kamali, Mehran; Zarea, Hadi; Su, Zhan; Soltani, Saeideh; Universidad de Otago; Laval University, Quebec, Canada; Laval University, Quebec, Canada; University of Tehran, Iran
    One of the current major trends in the media industry is customer value co-creation. User participation can significantly affect news media organisations. This study examines the impact of value co-creation on the loyalty, satisfaction, and behavioural tendencies of media consumers, using a survey of users of My Fars news platform. The conceptual model of this study is developed and tested by using survey data from 283 users of the news campaign in Fars News and Structural Equation Modelling (SEM) is employed to simultaneously test the hypothesized relationships. The results show that user participation in value co-creation significantly affects their satisfaction, loyalty, and behavioural tendencies.
  • Miniatura
    Ítem
    Knowledge Commercialization Framework: factors affecting developing countries
    (Universidad EAFIT, 2021-11-28) Zarea, Hadi; Esmaeelzadeh, Iman; Sadat Jafariyeh, Haniyeh; Buitek, Elvira; Aliei, Maryam; Universidad Laval de Quebec, Canadá; Universidad Islámica de Azad, Irán; Universidad de Teherán en Teherán, Irán; Universidad de Negocios Internacionales de Kazajistán; Universidad Payame Noor
    Amid economic pressure and inclination for independent financing, universities tend to commercialize knowledge, a growing trend emerging as an entry gate for the privatization of scientific advancements and the development and transfer of technology from universities. Numerous studies have been conducted on the commercialization of knowledge. This article aims to integrate previous studies and develop a comprehensive model out of the factors cited in those studies. Therefore, 57 relevant articles were analyzed to identify the indices of knowledge commercialization within the framework of a systematic review literature guideline. In addition to guideline validate criteria, three university professors were interviewed for conceptual model include the subjects (contextual, individual, organizational, institutional, and environmental), and components.