Examinando por Autor "Velez-Ocampo, Juan"

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    Analyzing foreign expansion and corporate reputation: review and future research agenda
    (Emerald Group Publishing Ltd., 2019-12-05) Velez-Ocampo, Juan; Gonzalez-Perez, Maria Alejandra
    Purpose The purpose of this paper is to review the literature on corporate reputation and internationalization to identify key research theories, contexts, characteristics, methodologies, applications, limitations and opportunities for future research on the interlinks between these two complex constructs. Design/methodology/approach Elements of systematic literature review and bibliometric analysis were used to analyze theories, contexts, characteristics, methodologies and opportunities for future research based on 90 articles published in 50 journals over 27 years. Findings The findings suggest that this is a contemporary yet expanding research field explored from a variety of theoretical, methodological and empirical standpoints, which hinders broad conclusions and warrants further research. More specifically, this paper identifies three broad research streams that link international expansion and corporate reputation and suggests avenues for future studies: cross-national institutions, strategic decisions and corporate reputation; international marketing, consumers and brand credibility; and corporate image, international trade and investment flows. Originality/value Reputation and internationalization are constructs with multiple applications and interpretations. The way companies build, maintain and extend their reputation and legitimacy, and the drivers, motives and difficulties faced by them when expanding operations internationally have been widely studied separately. This manuscript reviews the nascent and promising linkage between these two elements that have recently drawn the attention of business practitioners and scholars alike.
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    International expansion and reputation on emerging markets firms
    (Universidad EAFIT, 2020) Velez-Ocampo, Juan; González-Pérez, María Alejandra
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    Responsible patterns of production and consumption: The race for the achievement of SDGs in emerging markets
    (Universidad EAFIT, 2021-06-30) Gómez-Trujilllo Ana María; Velez-Ocampo, Juan; Castrillón-Orrego, Sergio A.; Alvarez-Vanegas, Alejandro; Manotas, Eva Cristina; CEIPA Bussiness Center; Universidad de Antioquia; Universidad EAFIT; Universidad EAFIT; Universidad Nacional de Colombia sede Medellín
    Since the end of the 20th century, the role of private multinational enterprises (MNEs) has been recognized as critical in implementing increased sustainable production and consumption atterns. Particularly after the creation of the Sustainable Development Goals (SDGs) and the Agenda 2030, this role has increased. In this sense, this paper aims to analyze the measures and actions taken by companies in their contribution to the achievement of the SDG 12. Through the identification of more than 52 metrics in sustainability reports of 854 firms, findings suggest that direct greenhouse gas emissions and indirect greenhouse gas emissions are the most often reported corporate metrics to measure their impact on specific SDGs. This reveals the importance of sustainability actions in emerging market firms as a mechanism to gain legitimacy when operating in foreign markets and as an opportunity to create more sustainable production models.