Examinando por Autor "Torres Giraldo, Valeria"

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    Ítem
    Intervención comportamental para lograr que los líderes de Contento BPS implementen el modelo de felicidad SPIRE en sus equipos
    (Universidad EAFIT, 2024) Mosquera Moreno, Diego Fernando; Torres Giraldo, Valeria; Torres Cadavid, Susana
    At Contento BPS, a call center based in Itagüí, Antioquia, attempts have been made for 4 years to implement the SPIRE happiness model, a theory that aims to improve employee well-being. However, since the model must be implemented voluntarily, its impact has not been as expected. This project aimed to design a behavioral intervention to encourage the implementation of the SPIRE model in call center leaders, and that, in this way, it could also impact their work teams. According to BCW guidelines and findings. This research was carried out under the following phases: conceptualization that allowed us to know that it was necessary to intervene in reflective motivation, opportunities and capabilities; (2) design of the intervention protocol where the BCTs and functions of the intervention are described; and (3) results that showed good levels of acceptability to the model supported by social support techniques and credible sources as behavioral leveragers. In terms of loyalty, the main event was completed, which was the co-creation workshop and its deliverable was shared with the company, as well as the conceptualization of a communications campaign.