Examinando por Autor "Salcedo Oliveros, Alba Liliana"
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Ítem Modernización de las campañas políticas en Colombia en el ámbito subnacional : un análisis de las estrategias de comunicación política en las campañas de Bogotá y Medellín en 2019(Universidad Eafit, 2020) Salcedo Oliveros, Alba Liliana; Ramírez Restrepo, Pablo; Restrepo Echavarría, Néstor JuliánThis investigation aims to apply the Colombian Political Campaign Professionalization Index (INPROCO) to the campaigns held in the two main cities of the country in the year 2019: Bogotá and Medellin. Its objective is to begin the application of this methodology to the political campaigning of a subnational level, considering that it has been studied previously in a national level at the presidential campaigns. Through the application of this index, the grade of professionalization of the campaigns of Claudia López, Carlos Fernando Galán, Daniel Quintero and Alfredo Ramos will be analyzed; based on the information obtained, the investigation will proceed to classify the way the electoral contest ocurrred; at the same time, it will analyze the different indicators that take place on the professionalization of political campaigns.