Examinando por Autor "Moreno Arcila, Catalina"

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    El consumo en los Food Trucks : el caso de Medellín
    (Universidad EAFIT, 2019) Moreno Arcila, Catalina; Marmolejo Montoya, Diana Carolina; Muñoz Molina, Yaromir; Restrepo Ayala, Camilo
    The growth of the hospitality industry and its focus on experiences, the development of tourism, better and wider cultural, government support entrepreneurship and an increasingly open to entertainment population, among other things, were the factors that prompted the investigation of how likely are the people of Medellin to consume food trucks, a global phenomenon that is already present in the city and has had a significant growth since its arrival. This research aims to identify the propensity of people in the city of Medellin to consume food at food trucks, to determine profiles and segments of existing and potential customers. Similarly, it is intended to identify motivators and inhibitors elements of market demand in question; to analyze in depth what factors can be categorized as key elements in value creation. For this it is proposed to conduct in-depth interviews with experts in the food sector and the subject matter, observations, surveys and study of literature.