Examinando por Autor "Moreno Ávila, Luis Fernando"

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    Ítem
    Estructuración de garantías reales no tradicionales, basadas en la valoración de marcas para empresas del sector farmacéutico con fines de acceso a financiación
    (Universidad EAFIT, 2021) Patiño Gutiérrez, Gustavo Adolfo; Moreno Ávila, Luis Fernando; Sánchez Ribero, Gustavo Alberto
    In this document, a brand valuation methodology is developed to structure non-traditional real warranties, in order to be taken into account as financial assets in the management of company financing, as it is one of the most important assets in this case, for the pharmaceutical sector and funders. The valuation of brands requires the use of specialized methodologies such as real options, managing uncertainty and its intangibility as the basis of its value, which in practice is very useful for its implementation, allowing through brands to support operations of credit with financial institutions or other sources of financing, to improve the capital structure of these companies.