Examinando por Autor "Medina Cuevas, Sonia Elizabeth"

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    Ítem
    Evaluación financiera para el desarrollo del mercado de API en BBVA Colombia.
    (Universidad EAFIT, 2019) Cortes Rey, Johan Darío; Medina Cuevas, Sonia Elizabeth; Mejía Villa, Jose Fernando
    The development of BBVA Colombia API ́s Market, it ́s needed to line up the BBVA goal ́s about the open banking strategy, this goals are focused in the main worldwide purpose of the bank that is “to bring the age of opportunity to everyone” (BBVA, 2019), trough six strategic priorities: the best user experience, digital sales, new business models, optimization of asset allocation, leadership in efficiency and the best team. Based on the above, this thesis looks forward to perform a financial evaluation to determine the viability of the development of the API ́s Market in BBVA Colombia and its capacity to shape its strategic priorities into something that is as tangible as has been done in México, USA and Spain.